Somebody making the most out of communications.

How To Use Integrated Marketing Communications (IMC) Agencies To Stand Out

Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated marketing communications agencies come in.   What is Integrated Marketing Communication?   At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy […]

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Social media apps seen on a mobile phone.

How to Create Engaging Content on Social Media

Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means that you’ll probably get more followers altogether. Why is Engagement Important? Social media engagement creates more awareness for your brand. Posting regularly is not […]

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Social media shown on phone

How to Create Buyer Personas for Your Social Media Campaign

Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts. Why Do You Need Buyer Personas for Social Media? One of the common mistakes that businesses or advertisers make is that they just throw […]

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ARC Winners of Award in Bangkok, Thailand

ARC YLC Bags Prestigious Asia Responsible Entrepreneurship Award

“ARC Young Leaders Camp, the annual flagship corporate social responsibility program of ARC Refreshments Corporation, emerged as a winner in the “Investment in People” category of the Asia Responsible Entrepreneurship Awards (AREA) which recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship. Receiving the award in behalf of ARC Refreshments Corporation are Mr. […]

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