NGP Integrated Marketing Communications

Our Team

Meet The Storytellers
Management Group at NGP Integrated Marketing Communications

Management

Our Management team

It’s a privilege to steer a career and company all these 21 years. From a one-person PR agency operating from a small home office, NGP has grown into an Integrated Marketing Communications agency with an extremely diversified portfolio: from food and beverage, health, and real estate to automotive, energy, and politics. Even as our clients’ needs have evolved from purely publicity to 360 campaigns, we have maintained a hands-on and responsive approach. Apart from brand management, our organization now also specializes in the world’s latest PR practice which is a business strategy designed to generate economic value for society by addressing its challenges.

With tremendous help from my staff, NGP has earned a reputation for delivering high-value results on every project, and the authentic relationships we have cultivated along the way. For me, all the accolades in the world can’t compare to the feeling that my clients’ expectations have been met or exceeded. Most of our clients were with us from 5 to 19 years!

At NGP, we have a tradition of celebrating company anniversaries with an outreach program in public schools to remind us that a job well done is really about making a positive difference beyond the confines of the office. Because this, I believe: when we practice Public Relations at its best, we touch lives profoundly.

Nancy

CEO

Nancy

CEO

LEN

Managing director

Len Labarda has been with NGP-IMC for 15 years, taking on the role of Accounts Director, then Business Developer, and now Managing Director. This hands-on leader holds the NGP team together by providing guidance for all accounts, giving strategic big-picture insights, overseeing team operations, and ensuring the personal and professional development of the company’s valued employees.

LEN

Managing director

Olive

Finance and admin Head

As the Finance and Admin Head, Olive leads the management of the company’s finance structure — ensuring integrity in all dealings, and ethics and compliance with government policies. With over 14 years she uses to standardize and streamline internal processes, boost organizational capabilities, and oversee that the company consistently has a sound and strong fiscal standing.

Olive

Finance and Admin Head

Mish

PR & DIGITAL HEAD

Mish Casal is a homegrown PR practitioner with almost 10 years of experience in accounts management, integrated marketing communications, stakeholder engagement, and digital marketing. She currently heads the design and implementation of strategic plans and communication solutions. Guided by her passion for effective storytelling that drives positive change for both the brand and its audience, and armed with a proactivity and dynamism befitting of a team leader, Mish always ensures everything gets done on time, and that clients see good campaign results.

Mish

PR & DIGITAL HEAD

GRACE

senior digital lead

Grace is well-seasoned in the digital field. She started with Smart Communications via the Wireless Consumer Division for Mobile Advertising back in 2007. From there, she’s worked with Starcom Mediavest Philippines (Coca Cola Philippines), Mindshare Indonesia (GSK, IKEA, MAP, Nestle, Prudential, Castrol & Jaguar), Group M Interaction (Unilever), and was head of Digital Planning for Kana Digital Indonesia (AXIS Telecom). Grace Hong’s eye for detail and knack for thinking out of the traditional box and into the digital sphere has allowed her to become an expert in integrated digital strategy, digital media and partnerships, social analytics and processes, and strategic brand planning.

GRACE

senior digital lead

Gina

Specialist, Issues Management

Gina is a communications expert who has fought in the trenches of crisis management. She knows whereof she speaks.

Obtaining her BA Communication, cum laude, from the University of the Philippines, she gained experience and went on to hold senior executive positions in diverse, complex and issues-rich environments: power/energy sector, international banking, insurance and financial services, the Philippine Senate and Australian higher education.

Gina further had firsthand involvement in mass media as a TV and radio newscaster, script writer and public service program host. She had been on both sides of the fence, so to speak, and this gave her a rare grasp and understanding of both viewpoints that not many others in the industry can boast of.

Gina

Specialist, Issues Management

Gina and Rani

Creative Heads

Rani and Gina Mercado has over 25 years of experience in the creative industry, developing big ideas for a diverse range of clients, enabling them to acquire and retain a competitive edge in the marketplace through compelling story telling and visuals. The dynamic tandem leads creative ideations and brainstorming, campaign handle development, and creative concept executions. They make sure that your story is always worth telling, and remains true to your brand and core values.

Gina and Rani

Creative Heads

Accounts

Our Accounts TEAM

Accounts

Our Accounts TEAM

Public Relations

OUR PR TEAM

DIGITAL

Our Digital Team

DIGITAL

Our Digital Team

Admin and finance

OUR Admin Team

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