It’s a privilege to steer a career and company all these 21 years. From a one-person PR agency operating from a small home office, NGP has grown into an Integrated Marketing Communications agency with an extremely diversified portfolio: from food and beverage, health, and real estate to automotive, energy, and politics. Even as our clients’ needs have evolved from purely publicity to 360 campaigns, we have maintained a hands-on and responsive approach. Apart from brand management, our organization now also specializes in the world’s latest PR practice which is a business strategy designed to generate economic value for society by addressing its challenges.
With tremendous help from my staff, NGP has earned a reputation for delivering high-value results on every project, and the authentic relationships we have cultivated along the way. For me, all the accolades in the world can’t compare to the feeling that my clients’ expectations have been met or exceeded. Most of our clients were with us from 5 to 19 years!
At NGP, we have a tradition of celebrating company anniversaries with an outreach program in public schools to remind us that a job well done is really about making a positive difference beyond the confines of the office. Because this, I believe: when we practice Public Relations at its best, we touch lives profoundly.
Gina is a communications expert who has fought in the trenches of crisis management. She knows whereof she speaks.
Obtaining her BA Communication, cum laude, from the University of the Philippines, she gained experience and went on to hold senior executive positions in diverse, complex and issues-rich environments: power/energy sector, international banking, insurance and financial services, the Philippine Senate and Australian higher education.
Gina further had firsthand involvement in mass media as a TV and radio newscaster, script writer and public service program host. She had been on both sides of the fence, so to speak, and this gave her a rare grasp and understanding of both viewpoints that not many others in the industry can boast of.
Rani and Gina Mercado has over 25 years of experience in the creative industry, developing big ideas for a diverse range of clients, enabling them to acquire and retain a competitive edge in the marketplace through compelling story telling and visuals. The dynamic tandem leads creative ideations and brainstorming, campaign handle development, and creative concept executions. They make sure that your story is always worth telling, and remains true to your brand and core values.
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