It’s a privilege to steer a career and company all these 21 years. From a one-person PR agency operating from a small home office, NGP has grown into an Integrated Marketing Communications agency with an extremely diversified portfolio: from food and beverage, health, and real estate to automotive, energy, and politics. Even as our clients’ needs have evolved from purely publicity to 360 campaigns, we have maintained a hands-on and responsive approach. Apart from brand management, our organization now also specializes in the world’s latest PR practice which is a business strategy designed to generate economic value for society by addressing its challenges.
With tremendous help from my staff, NGP has earned a reputation for delivering high-value results on every project, and the authentic relationships we have cultivated along the way. For me, all the accolades in the world can’t compare to the feeling that my clients’ expectations have been met or exceeded. Most of our clients were with us from 5 to 19 years!
At NGP, we have a tradition of celebrating company anniversaries with an outreach program in public schools to remind us that a job well done is really about making a positive difference beyond the confines of the office. Because this, I believe: when we practice Public Relations at its best, we touch lives profoundly.
Len Labarda is the Managing Director of NGP IMC who has been with the company for over 15 years handling different roles as Accounts Director and Business Developer, before she became Managing Director in 2017. She is a hands-on leader providing leadership guidance for all accounts, strategic insights from the big picture perspective, oversees operations of the team, and ensures the personal and professional development of employees.
Gina is a communications expert who has fought in the trenches of crisis management. She knows whereof she speaks.
Obtaining her BA Communication, cum laude, from the University of the Philippines, she gained experience and went on to hold senior executive positions in diverse, complex and issues-rich environments: power/energy sector, international banking, insurance and financial services, the Philippine Senate and Australian higher education.
Gina further had firsthand involvement in mass media as a TV and radio newscaster, script writer and public service program host. She had been on both sides of the fence, so to speak, and this gave her a rare grasp and understanding of both viewpoints that not many others in the industry can boast of.
NGP IMC’s Editorial Team is led by Faye Lantin Cruz – a writer/editor and communications specialist with 8 years progressive experience in the field. Coming from 5 years at a multinational company, she shifted to public relations agency work where she was able to sharpen her creativity and skills in PR and communications. She uses these in crafting comprehensive and humanized content and campaign strategy.
The right tone, style, and messaging content requires a gritty analysis of detail, leaving no stone unturned, and a thorough understanding of brands’ individual image, personality, values and business goals. Editorial strategy is a core of NGP IMC’s expertise.
Mish Casal, head of the Accounts Team, is a homegrown PR practitioner who has been with NGP IMC since after she graduated from university. With over 8 years experience in accounts management, relationship building, and working with a diverse client pool from the energy industry, to real estate and pharmaceutical, Mish leads the design and implementation of strategic plans and communications solutions for both large-scale and shorter duration campaigns. She is a proactive, dynamic, process-oriented and goal-driven leader that provides insights, recommendations, ideas, and ensures the completion of work and delivery of results.
Despite being the youngest kid on the block, NGP’s digital team has emerged from a baptism of fire as NGP has carefully and decisively integrated digital marketing into its core IMC services. The team has proved its competency as they take on NGP’s biggest clients such as Shell companies in the Philippines and MSD in the Philippines in various digital projects such as social media management, SEO, and more.
NGP is further strengthening its mark as PR practitioners, marketers, and storytellers utilizing all relevant platforms of communications as the team persists to explore the trends and discover best practices in the digital transformation era and converge this strength with traditional media.
Rani and Gina Mercado has over 25 years of experience in the creative industry, developing big ideas for a diverse range of clients, enabling them to acquire and retain a competitive edge in the marketplace through compelling story telling and visuals. The dynamic tandem leads creative ideations and brainstorming, campaign handle development, and creative concept executions. They make sure that your story is always worth telling, and remains true to your brand and core values.
Admin and finance
As the Finance Head of NGP IMC, Olive Domingo leads the management of the company’s finance structure — ensuring integrity in all dealings, and ethics and compliance with government policies. She has over 13 years experience as Finance and Admin Head which she uses to standardize and streamline internal processes, boost organizational capabilities, and oversee that the company consistently has a sound and strong fiscal standing.
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