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NGP Integrated Marketing Communications

Category Archives: Digital Marketing

Social Media Mentions

Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just…

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Marketing Analysis

Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own…

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Marketing Person

Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your…

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communications

During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase…

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Digital Marketing Areas

People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy…

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SEO Onpage Errors

One of the first things that can be done to quickly optimize a website is to check for onpage SEO errors. It gives an SEO specialist or a web developer a…

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5 Steps to Making a Strong Content Marketing Strategy: A Guide

At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content…

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Like Magnet

Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the…

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Keyboard

Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing…

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Social Media Mentions

Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative…

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Social Media Apps

Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates…

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Negative digital mentions

Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means…

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3 Important Metrics for Website Development

Building up a website is just half the battle. You also have to measure if it is indeed doing well and if it is growing. After successfully setting up a website,…

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Buyer Personas Demographics

Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts.…

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Why Your Business Needs a Blog

In this day and age of finding out your probable sickness through a quick google inquiry, or the ease of ditching a long taxi queue through booking a ride home with…

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