NGP Integrated Marketing Communications

Category Archives: Digital Marketing

3 Ways to Maximize B2B Digital Influencer Marketing

What is B2B influencer marketing?  Digital Influencer marketing is a strategy where a company leverages influencers’ impact to promote its brand. As a fundamental requirement, these people should have professional competence,…

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How To Go Viral

What does it mean to go viral, and what is the secret to going viral in this day and age? Is there even one to begin with? If there isn’t, what…

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The 3 Types of Media to Publicize Your Business

When content competition is rife and businesses are building strategies on how to produce valuable content, it takes the right kind of judgment to create what will suit the brand’s needs. …

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How Your Business Should Engage with Publicity

4 tips on how to get your brand seen and heard, the PR way The digital world is a packed, noisy place. From small business startups to giant eCommerce brands, from…

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Digital Marketing Trends to Watch Out For (in 2nd Half of 2021)

In this digital era, businesses have had to adapt fast to rise above exceptional challenges and competition.  While most view competition as a roadblock, in reality, it is advantageous when you…

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phone apps

How to Create a Solid Outreach Strategy

Marketing in the digital age looks starkly different. According to the World Economic Forum, “The digitalization of the media industry has been driven by changing consumer behavior and expectations, especially among…

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The Rise of Influencer Marketing and How it Can Help Your Brand

Influencer marketing isn’t exactly a new player in the game, but it’s still a mystery to many brands. Simply put, influencer marketing is the process of building a relationship between a…

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5 Digital Transformations Your Business Should Adapt for the New Normal

Have you ever wondered how life would be if things didn’t go digital, especially during this time of a global pandemic? With the mandatory social distancing and the need to continue…

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Top 4 Media Changes During the Pandemic

COVID-19 has caused a shift in nearly every industry, including the media. According to a Nielsen report on the impact of COVID-19 on the media in the Philippines, four major shifts…

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Social Media Mentions

5 Rules of Social Media Marketing and Strategy

Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just…

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Marketing Analysis

Getting More Leads with Google Remarketing and Facebook Retargeting

Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own…

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Marketing Person

3 Best Practices for B2B Digital Marketing

Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your…

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Go or No Go? Challenges in Digital Marketing for Businesses

During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase…

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Digital Marketing Areas

Focus Areas of Digital Marketing: What You Need to Know

People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy…

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SEO Onpage Errors

Checking Onpage SEO Errors, Warnings: Definition of Terms

One of the first things that can be done to quickly optimize a website is to check for onpage SEO errors. It gives an SEO specialist or a web developer a…

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5 Steps to Making a Strong Content Marketing Strategy: A Guide

At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content…

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Like Magnet

4 Social Media Tools to Grow Your Followers

Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the…

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Hack: Marketing Mistakes to Avoid

Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing…

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Social Media Mentions

How to Deal with Negative Mentions on Your Social Media Page

Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative…

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Social Media Apps

How to Turn Social Media Page Likers to Brand Advocates

Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates…

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Negative digital mentions

How to Create Engaging Content on Social Media

Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means…

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3 Important Metrics for Website Development

Building up a website is just half the battle. You also have to measure if it is indeed doing well and if it is growing. After successfully setting up a website,…

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Buyer Personas Demographics

How to Create Buyer Personas for Your Social Media Campaign

Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts.…

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Why Your Business Needs a Blog

In this day and age of finding out your probable sickness through a quick google inquiry, or the ease of ditching a long taxi queue through booking a ride home with…

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