Our Story

Your Go-to Agency for CSR and Advocacy Programs

#Teamngp

WHAT IS NGP?

We are an integrated marketing communications company in the Philippines with high calibre professionalism, serious work ethic, and a passion for delivering results. A member of the GO Communications Group, Asia’s largest independent PR network, we see ourselves as a reliable partner storyteller in developing highly targeted integrated marketing programs and strategies for our partners. We aim to create a positive difference that matters to your business through the seamless integration of all relevant media in the campaign. We believe in collaborative narratives as well as building our clients’ business. Also one of our goals is to help create projects that will transform Filipino communities for the better. No brand is too big or too small. What is important is that you have a story to tell. Let us help you make yours resonate.

MISSION & VISION

To offer responsive, adaptive and personalized service
To deliver results that create meaningful value for our partners

To provide innovative marketing and communications ideas through synergies from our regional network

OUR VALUES

We build partnerships with companies and organizations to effectively develop customized integrated marketing and communications solutions.

RELIABILITY
INTEGRITY
CREATIVITY
EXCELLENCE

I was introduced to the fast and furious world of Public Relations by an aunt who owned one of the biggest PR agencies in the Philippines at the time. It was the mid-‘80s–an exciting but turbulent decade in our country. Fresh out of college from the Ateneo De Davao University, I initially thought that the job did not quite align with my degree in Business Administration. But I plodded on and without sounding too trite, PR grew on me. My appreciation for the field deepened as I became immersed in the daily rhythm of the practice.

NANCY PASCUAL

CEO

Value synch partners

Vision of VSP

To make all companies practice Shared Value

Rationale

Corporate aim for profit is good. But that purpose has greatly been neglecting social welfare that brought about many life-threatening issues.

Shared Value is a proven corporate strategy in realizing business opportunities in solving social issues.

Shared Value

Shared Value is the latest management strategy in which companies find business opportunities in solving social issues.

Quite distinct from charity, corporate social responsibility, sustainability and the like, Shared Value embodies the truest dictum of doing business – take care of the welfare of your clientele and they will reward you in return.

Shared Value is the testament to the age-old adage: “with whom will you do business when your clientele is dead?”

Services

1. Corporate Re-Purposing

2. Scanning the appropriate social issues

3. Crafting the appropriate business project

4. Partnership Development

5. Implementation of Shared Value

#NGPMilestones

OUR Outreach programs

NGP IMC is dedicated to youth development programs especially on the focus area of enabling young children pursue a brighter future through education.

Yellow Boat Foundation

In 2017, the NGP team braved the long and hilly terrain going to a pristine island in Caramoan, Bicol to be able to turn over a mobile boat library called Bankarunungan together with school supplies for the children in the locality. Children at far-flung areas such as Caramoan usually need to swim going to their school at a neighboring island.

It was satisfying for the team to know that the children, armed with an additional boat and school supplies, are now hopefully more motivated to pursue their dreams.

Kabayan, Benguet Outreach

The NGP team again set out to reach children this time at the Northern part of the Philippines in 2018.

Lebeng Elementary School at Mt. Pulag was very rewarding to visit, not only because of the beautiful mountainside scenery but even more so because of the smiles on children’s faces when the team gave them boots, books, school supplies, and a printer to aid the school and to supplement children’s education.

Work with us today

Have an advocacy in mind? Talk to us to know more.