3 Ways to Maximize B2B Digital Influencer Marketing
What is B2B influencer marketing? Digital Influencer marketing is a strategy where a company leverages influencers’ impact to promote its brand. As a fundamental requirement, these people should have professional competence,…
Corporate Public Relations Best Practices
Keeping a positive company image can be a bumpy ride for some corporations, while others weather the competition and disruption without a hitch. Some strategies work for certain businesses that won’t…
Shared Value and Corporate Public Relations
Climate change. Natural and man-made disasters. Political unrest. A global pandemic. Yet despite all that, humanity still exists. We plan, work, and hope. In this day and age, despite everything, we’ve…
How To Go Viral
What does it mean to go viral, and what is the secret to going viral in this day and age? Is there even one to begin with? If there isn’t, what…
Why is Advocacy the Future of Public Relations?
I have a very unlikely example for advocacy in Public Relations. It is mind boggling to me how this brand has rocked the world with, of all things, KINDNESS. You would…
The 3 Types of Media to Publicize Your Business
When content competition is rife and businesses are building strategies on how to produce valuable content, it takes the right kind of judgment to create what will suit the brand’s needs. …
How Your Business Should Engage with Publicity
4 tips on how to get your brand seen and heard, the PR way The digital world is a packed, noisy place. From small business startups to giant eCommerce brands, from…
Digital Marketing Trends to Watch Out For (in 2nd Half of 2021)
In this digital era, businesses have had to adapt fast to rise above exceptional challenges and competition. While most view competition as a roadblock, in reality, it is advantageous when you…
How to Create a Solid Outreach Strategy
Marketing in the digital age looks starkly different. According to the World Economic Forum, “The digitalization of the media industry has been driven by changing consumer behavior and expectations, especially among…
Public Relations in the Age of Participation
You’ve heard of the age of likes and shares, the age of memes, the age of selfies, and more. Now, welcome to the age of participation. In the age of participation,…
The Rise of Influencer Marketing and How it Can Help Your Brand
Influencer marketing isn’t exactly a new player in the game, but it’s still a mystery to many brands. Simply put, influencer marketing is the process of building a relationship between a…
SEO and Digital PR: How Do They Work Together?
Businesses are continuously evolving, and so are the strategies used for promoting their products and services. Back then, television exposure and magazine pick-ups meant your brand made it. Today, digital marketing,…
Digital PR in the New Normal
Innovation is one of the keys that helps businesses in different industries thrive. With the world becoming more and more fast-paced thanks to digitization, brands are working double-time and staying more…
Novo Nordisk PH: Act as Juan: Prevent and Control Diabetes
The Situation: 3,721,900 Filipinos were diagnosed with diabetes in 2017. This pandemic-like lifestyle disease leads to several complications like blindness, amputation, heart attack, stroke, and kidney failure. The goal is to…
MSD “Bakuna Muna” (Vaccination First)
The Situation: With the decline of vaccination coverage and vaccine confidence in past years, a campaign was needed to re-double the efforts to inform and make people aware of the importance…
Victory Liner “Drop & Go/Rent & Go”
The Situation: Even companies that have stood the test of time were challenged by the pandemic. The transportation industry was particularly hard-hit, as Victory Liner knows. A campaign was needed to…
Shell Philippines
NGP-IMC has worked with Shell Philippines for almost 20 years, providing trusted PR support for important milestones like its 100-year anniversary, and for campaign advocacies like the Shell National Student Art…
ARC “My Gulay Garden”
The Situation: Unwilling to be deterred by the negative effects of the COVID-19 pandemic, ARC Refreshments Corporation, Inc (ARC) needed a campaign that would keep its business, its employees, and its…
Hope From Within (MSD in the Philippines)
The Situation: Cancer affects Filipinos by the hundred-thousands year on year, and continues to place an immense burden on patients, families, and even the economy and the national healthcare system. To…
ARC’s Grow as One advocacy program
The COVID-19 pandemic has shaken up our everyday world. Where we once were able to move and travel freely, to work with, see, and interact with those around us without restriction,…
5 Digital Transformations Your Business Should Adapt for the New Normal
Have you ever wondered how life would be if things didn’t go digital, especially during this time of a global pandemic? With the mandatory social distancing and the need to continue…
Top 4 Media Changes During the Pandemic
COVID-19 has caused a shift in nearly every industry, including the media. According to a Nielsen report on the impact of COVID-19 on the media in the Philippines, four major shifts…
Careers At NGP
NGP Integrated Marketing Communications Inc. specializes in both traditional and modern Public Relations, various media services & blogger relationships, management of corporate and activation events, and Digital Marketing Services. We endeavor to share…
NGP’s Story: P is for Personal in PR
I was introduced to the fast and furious world of Public Relations by an aunt who owned one of the biggest PR agencies in the Philippines at the time. It was…
5 Rules of Social Media Marketing and Strategy
Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just…
Getting More Leads with Google Remarketing and Facebook Retargeting
Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own…
3 Best Practices for B2B Digital Marketing
Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your…
Go or No Go? Challenges in Digital Marketing for Businesses
During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase…
Focus Areas of Digital Marketing: What You Need to Know
People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy…
Checking Onpage SEO Errors, Warnings: Definition of Terms
One of the first things that can be done to quickly optimize a website is to check for onpage SEO errors. It gives an SEO specialist or a web developer a…
5 Steps to Making a Strong Content Marketing Strategy: A Guide
At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content…
4 Social Media Tools to Grow Your Followers
Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the…
Hack: Marketing Mistakes to Avoid
Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing…
4 Steps for Organic Engagement Growth on Social Media
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social media…
How To Use Integrated Marketing Communications Agencies To Stand Out
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated…
How to Deal with Negative Mentions on Your Social Media Page
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative…
How to Turn Social Media Page Likers to Brand Advocates
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates…
How to Create Engaging Content on Social Media
Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means…
3 Important Metrics for Website Development
Building up a website is just half the battle. You also have to measure if it is indeed doing well and if it is growing. After successfully setting up a website,…
How to Create Buyer Personas for Your Social Media Campaign
Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts.…
Why Your Business Needs a Blog
In this day and age of finding out your probable sickness through a quick google inquiry, or the ease of ditching a long taxi queue through booking a ride home with…
ARC YLC Bags Prestigious Asia Responsible Entrepreneurship Award
“ARC Young Leaders Camp, the annual flagship corporate social responsibility program of ARC Refreshments Corporation, emerged as a winner in the “Investment in People” category of the Asia Responsible Entrepreneurship Awards…
What Are You Made Of?
Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that…
Rules of Attraction: How to Get the Beloved ‘Yes’
An agency pitching for a project or a new client is no different from the human ritual of courtship. Success is signified once you get that elusive “Yes!” to your proposal…
Your Business is Our Business
Communications is serious business. It entails bringing across messages over different platforms and toward numerous stakeholders. A lot could go wrong. The message might not have captured the intention accurately. The…
All About Connecting Your Story
Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right…
Mitsubishi Electric Launches Italian Aircon Brand in the Philippines
Mitsubishi Electric, through its local affiliate International Elevator & Equipment Inc. (IEE), is bringing into the local market one of Europe’s top commercial and industrial airconditioning brands, Italy-based Climaveneta. Globally, Mitsubishi…
Turning Life On Against Female Sexual Dysfunction
There is a silent burden that many women all over the world suffer from, and it is called female sexual dysfunction (FSD). It pertains to a persistent, recurrent problem with sexual…
Vibal Snags Bid For Government Data Cloud Project
The Department of Information and Communications Technology (DICT) has awarded the ₱373-million bid to build, operate, and transfer a complete cloud solution for the Philippine government to the Vibal Group. DICT…
5th ARC Young Leaders Camp: Inspiring and Nurturing Leaders
Forty student-participants coming from state universities and public colleges throughout the country like FEU, PUP, Jose Rizal University, and Pamantasan Lungsod ng Maynila were recently given life-changing opportunities at this year’s…
Victory Liner, Inc., DMTHF Equip Children for School
Believing that the youth are the hope and leaders of the future, Doña Marta T. Hernandez Foundation, Inc. (DMTHF), the social development arm of Victory Liner, Inc. (VLI), recently donated school…
Nippon Paint Expands Annual Design Tilt
Leading coatings manufacturer Nippon Paint seeks to spur even more the creative potential of young interior design and architecture talents in the region with the launch of the Asia Young Designer…
CEMEX Promotes Health and Safety Initiatives to Customers Nationwide
Safety has always been the top priority in the construction industry. More than ensuring the sustainability of operations, a culture of commitment to safety shows the value that manufacturers and builders…
DOH Distributes Free Vaccines Against Cervical-Related Diseases
The Department of Health (DOH) today urges parents or guardians to bring their 9 to 10 year-old girls to health centers this summer for free vaccination against human papilloma virus (HPV)…