Careers At NGP
NGP Integrated Marketing Communications Inc. specializes in both traditional and modern Public Relations, various media services & blogger relationships, management of corporate and activation events, and Digital Marketing Services. We endeavor to share…
NGP’s Story: P is for Personal in PR
I was introduced to the fast and furious world of Public Relations by an aunt who owned one of the biggest PR agencies in the Philippines at the time. It was…
5 Rules of Social Media Marketing and Strategy
Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just…
Getting More Leads with Google Remarketing and Facebook Retargeting
Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own…
3 Best Practices for B2B Digital Marketing
Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your…
Go or No Go? Challenges in Digital Marketing for Businesses
During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase…
Focus Areas of Digital Marketing: What You Need to Know
People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy…
Checking Onpage SEO Errors: Definition of Terms
One of the first things that can be done to quickly optimize a website is to check for onpage SEO errors. It gives an SEO specialist or a web developer a…
5 Steps to Making a Strong Content Marketing Strategy: A Guide
At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content…
4 Social Media Tools to Grow Your Followers
Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the…