fbpx

NGP Integrated Marketing Communications

Our Work

Public Relations and Digital Marketing Case Studies

IMC CASE STUDY

MSD HOPE FROM WITHIN ​

NGP IMC launched “Hope From Within: Test, Talk, Take Action for Lung Cancer” which is an advocacy on lung cancer awareness, control, and giving new hope for patients through breakthrough treatment options such as Immunotherapy.

The campaign became the catalyst for the different government agencies, medical community and NGO’s to renew commitment on fighting cancer. The advocacy introduced a new ambassador, TV news anchor Diego Castro, who shared his story and personal experience against the dreaded C.

Hope From Within with Diego Castro
The success of Hope From Within brought forth the expansion of the advocacy to Cancer Game Plan PH which gathered patient support groups and more influencers to give voice for patients, espouse early detection of cancer, and increase access to expensive treatments especially through financial assistance from government agencies. Hope From Within page has continued to create a milestone for the advocacy generating over 3 million reached users in less than a year. The HFW advocacy resulted into an increase of inquiries on how to get tested for cancer, the different treatment options available, and also aided in creating awareness for the Cancer Control Bill, which, eventually, was signed into law in 2019.

 

From Hope from Within to Cancer Game Plan PH, a total of P48,670,917.79 from 107 publicity pick-ups from press conferences, print, online and broadcast outputs was achieved.

The result shows how far reaching and impactful the exposure of the event was – capturing wider net of audiences from different media types.

Cancer Game Plan

Shell Eco-Marathon (SEM) ASIA

Shell Eco-marathon Asia is Shell companies in the Philippines’ regional energy efficiency program that drives young engineers to design, build, and test the car that can run the farthest distance using the least amount of energy.

SEM Asia was staged in the country from 2014 to 2016.

The tri-media publicity for SEM Asia 2014  generated P3.4 million PR values for print and P6 million PR values for broadcast.

A side campaign, Powering Progress Together (PPT), was also launched and had industry movers and shakers partnering during the 2-day conference. PR value generated for the campaign amounted to P1.2 million.

For SEM Asia 2015 in Manila, a public run and university launch was held in UST attended by more than 20 journalists from print, TV and online — better than SEM Rotterdam and SEM Houston, which is its regional counterparts in the Americas and Europe.

SHELL NATIONAL STUDENTS ART COMPETITION (NSAC)

NGP IMC supported Shell’s annual art competition which had been the longest running art program in the Philippines. Shell NSAC was positioned to discover new talents in the local art scene and NGP IMC provided publicity and media coverage for Shell NSAC from entry submission to awarding and post event publicity of the winners.

The team helped boost awareness for the art tilt by sponsoring a media fam tour with Ben Cab in 2012.

We garnered an average of P2 million worth of PR values annually for Shell NSAC since 1998.

Our Work

The ARC Young Leaders Camp is a youth leadership program for students with strong leadership qualities that is aimed to hone and empower them to be movers and shakers making a positive, sustainable future in their communities.

Selected from top universities, the young leaders participate in a 3-day intensive leadership camp. To date, the program has trained and developed 300 graduates since 2012. The camp was supported by the country’s top influencers such as Efren Penaflorida, Kesz Valdez, Maria Ressa, Senator Bam Aquino, Bambike’s Bryan McClelland, Karen Davila, Aisa Mijeno, Quintin Pastrana, Ana Oposa and Jay Jaboneta.

Through the years, the campaign has generated consistent and focused print and online publicity support. In 2017, The program was recognized by Enterprise Asia and won in the “Investing in People” category in the annual Asia Responsible Entrepreneurship Awards held in Bangkok, Thailand. RC Cola remains as the #1 beverage choice among youth from the CDE Socio-Eco Class.

ARC YOUNG LEADERS’ CAMP

Shell GrandMaster

SHELL NATIONAL YOUTH ACTIVE CHESS CHAMPIONSHIP

NGP IMC’s more than 20 years experience in handling Shell Active Chess helped catapult chess into one of Filipinos’ favorite sports, and led more students to aspire to become Chess Grand Masters.

NGP IMC helped boost awareness for the competition via pre-event, on-site media coverage, and post event publicity across the 9 different locations where the nationwide tournament is held.

The team generated an average of 200 press clippings and P6 million worth of PR values annually since 1998.

Partnering with Liter of Light is part of Shell companies in the Philippines’ Access to Energy global campaign that is positioned to establish alternative energy sources in rural communities that have no access to the electricity grid. Liter of Light goes nationwide in distributing solar powered lamps and educating communities on how they can harness alternative sources of power like the sunlight.

NGP handled the publicity of the Shell and Liter of Light pilot activation event in Angat, Bulacan that gathered a PR value of P3,882,569.22 and a media ad value of P1,294,189.74. Online news site Rappler produced a documentation of the event and NGP managed the post event and sustaining publicity on the campaign.

SHELL LITER OF LIGHT

Our Clients

Home
Cemex logo
greenfield development corporation logo
ARC
Home
Lily's Peanut Butter Logo
Shell Logo
Mitsubishi Electric
San Miguel Corporation Logo
Home
IEE Logo
Magnolia logo
Home
China Bank Savings
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Home
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work
Our Work

Let us help you connect with your audience