In this industry, we come across many innovations that will give brands and companies an edge. Harness the power of data, storytelling, and out-of-the-box concepts, and you can achieve lasting brand presence and meet business goals. However, if the purpose is unclear, we risk losing ourselves amidst the noise and clutter.
This is why, at the advent of technological advancement in the digital era, NGP-IMC has kept our core. This is the NGP Way:
At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy that aims to connect messages together for a more unified approach. It involves utilizing and synergizing all of the available media touchpoints and promotional tools, whether it is traditional or digital.
One of the obvious advantages of using IMC for your business or brand is that you will be able to target a broader audience with a longer-lasting message. With the synergy of both traditional and digital tools, you can be sure that there is coherence with your brand’s story and message. That’s success in connecting your story.
Your brand deserves more than just branded stories and mentions. It deserves a solid message that makes the most positive overall impact, from traditional media platforms to digital media platforms and beyond. We’re here to help you with your PR communications. We’ve been doing it well for over two decades.
Tried, tested, and true. Although it feels like the Philippines is slowly transitioning from traditional to digital, we’re leaving no stone unturned when it comes to putting your brand out there. Your well-curated, dynamic PR strategy can still make a lasting impact to rise above the noise on platforms that have served the industry well. Trust us — we know what we’re saying when we say traditional PR isn’t dead.
The rest of the world is going digital, and PR is no exception. Philippine brands and companies need to step out of their comfort zone to make a lasting impact to amplify their stories in a wider space that is digital. We’re here to help you fulfill your ePR needs even in newly emerging digital platforms where your stories need to be heard.
Far from the manipulative staging of feel-good initiatives of the past, the more discerning market now fully supports brands that show them how the world should be. If this is the world they too would like to live in, you have them for life.
Advocacy PR is an important approach to instill brand recall, loyalty and significance.
Having a PR crisis in this day and age where digital assets seem to last forever isn’t ideal. And when you’re a leader or the head of a company, you want to leave a positive legacy — one that your employees, your stakeholders, your audience, and your past, present, and future self will be proud of.
When done properly, digital marketing acts as a vehicle to bring your target audience directly to your own digital assets. And from there you have the chance to nurture and convert them to loyal customers.
Backlinking is when one website cites another website; in doing so, Google recognizes that as a nod towards reliability and noteworthiness. This makes backlinking imperative for your seeded ePR releases. The backlinks have to a) come from high-quality and high-authority sites, and b) be strategically placed in your articles to add value to your audience (vs just aimlessly littered around your article multiple times).
In addition to our core competencies, we are able to collaborate with our clients in conceptualizing out-of-the-box ideas, campaigns, and activations and see them through in a way that is impactful to the client’s goals. That is rooted in our strength to embody integration.
It’s the personable, purposeful partnerships – that is the core of NGP – that has allowed the company to thrive. We’re intentional with partnering with everyone who shares the same values and drive to make a positive difference.
ADDED VALUE:
Our founding CEO, Nancy G. Pascual (NGP) began her career as a media relations officer to a long-time Philippine senator. During this stint, she was able to forge lasting relationships with then-beat reporters from various media outfits. As the years went by and as they pulled each other up, all their careers flourished. Even with NGP now a well-established PR company, and those beat reporters now senior columnists and editors, the strong relationship and network persists.
It was never about the gain, but ultimately about executing the best practices in media relations – and in life. These fundamental best practices are what NGP teaches the new generation of media officers. Even as new media outfits in the digital media emerge, this fundamental ability of NGP to build purposeful relationships is rooted in its core.
Cultivating lasting relationships applies not only for media relations but also for clients. NGP-IMC is humbled by the trust our partner brands have extended to us for many years thanks to our top-notch account management. Some of them have been our clients for more than a decade! We’re proud of the lasting collaboration that has spanned many years. It lets us know that the value that NGP brings to the table goes beyond just delivering results. Let us adapt to your company’s culture, and we will build a high-performing team that is personalized to your needs and purposeful to your brand.
At NGP, we take telling, sharing, and connecting your story seriously. We want to be your ally towards reaching your brand goals.
Your stories are created around a Big Why – your core brand purpose – so that your campaigns are personalized, purposeful, and effective. These stories greatly impact not only your business but also the markets you target.
This impact is also measurable. We’re staunch about that here. We start from creating SMART goals to identify specific strategies and Key Performance Indicators (KPI) for each of your campaigns.
With our outstanding capabilities in media relations and account servicing, coupled with our pool of subject-matter experts, and highly motivated teams of young people, we’ve generated over two decades of guaranteed success, and happy clients to boot.
This is the force that motivates us to keep telling, sharing, and connecting.
OUR SUCCESS STORIES:
Industry: Pharma
Services: PR Retainer (Traditional & Digital), Social Media Management, Video Production, Broadcast Engagements, Virtual Events/Webinars, Ads Strategies, Influencer Engagements, Website Development, SEO, and more!
The Challenge: 2 out of 5 Filipinos have been touched by cancer. Cancer patients see cancer as a death sentence – a heavy financial burden, a thief to the quality of life, and a harrowing journey with no end in sight except the inevitable.
The Goal: To spark HOPE from within. To let Filipino cancer patients know that there are innovative treatment options and access to cancer care programs available to them. Cancer is not a death sentence if we help cancer patints and carers navigate their cancer journey.
The Results:
To Business:
2018 – 45% increase in sales
2022 – MSD Onco Philippines is the <star> #1 MSD Business Unit among their counterparts globally
2021- 2022 – 65M Filipinos reached in Facebook, 245,000 total website sessions
To the lives of many Filipinos:
2018 – 60% increase in Filipinos asking for cancer testing and treatment options (on-ground)
2019 – Contributed to the passing of landmark laws like the National Integrated Cancer Control Act
Industry: Consumer
Services: Advocacy PR, Event Activations, PR Retainer (Traditional & Digital), Broadcast Engagements, Stakeholder Engagements and more!
The Challenge: ARC challenged NGP to produce more compelling, relatable, and purpose-driven content that will appeal and better connect to its target audiences.
The Goal: Develop a program for the advocacy arm of the company and create initiatives that will generate positive brand image and lasting impact for the Filipino youth.
The Result: ARC Young Leaders Camp was established in 2011 to provide a platform for students belonging in public colleges to develop their leadership through a 3-day seminar. It features topnotch speakers such as Karen Davila, Maria Ressa, Efren Peñaflorida, and Isko Moreno. The camp featured activities that draw out innate skills and talent of the youth campers.
The program brought together almost 250 campers during its 6-year run. This generated a total of 50M PR value.
Industry: Pharma
Services: PR Retainer (Traditional & Digital), Media Coverage, PR Stunt
The Challenge: Novo Nordisk aims to communicate and address the unmet needs of people living with obesity and diabetes in the Philippines.
The Goal: Execute a publicity plan for the World Diabetes Day event to capture their Guinness World record attempt that will ultimately contribute to their brand recall and visibility in the Philippines.
The Result: The event garnered a total of PHP20M worth of earned media mileage including front-page newspaper stories generated from credible media journalists who attended the event. The campaign also reached 18M readers from the 20 PR pick-ups that came out from the event.
Industry: Consumer
Services: Social Media Management, Website Development, Branding Design & KV Development, Ads Strategies
The Challenge: Kerrimo is a local-favorite snack of many young Batangueños which is where the majority of their franchises are based. In 2019, this small local brand ventured into an expansion where they aim to reach a wider range of franchises in various provinces in the Philippines and as well as in Metro Manila. However, they struggled to gain wider reach and quality engagements in their social media pages.
The Goal: Based on NGP’s research and social listening, we have seen that majority of Kerrimo’s brand recall are based on their products being nostalgic. We harnessed this insight in creating our communication strategies.
The Results: Our social listening really deemed fruitful as we gathered the most engagement from fun memes, and nostalgic themes. We are able to receive over 8M impressions and 70K engagements within 6 months.
The amount of franchising inquiries received in their Facebook pages also increased significantly.
Industry: e-Education
Services: PR Retainer (Traditional & Digital), Media Coverage, Press Conference
The Challenge: ESL teaching has been one of the largest growing industries in the Philippines that provided jobs for many work-from-home Filipinos. As jobs start to dwindle in the height of the pandemic, 51Talk has been one of the key players in the e-education industry and they needed to amplify their marketing efforts to be able to encourage more Filipinos to consider a career in ESL teaching.
The Goal: Launch Maine Mendoza as the newest Brand Ambassador as 51TALK also celebrates their 10th year in the country.
The Result: The agency invited and engaged 20 journalists from top tier media publications and bloggers (lifestyle, education, entertainment, technology, and business)
With this engagement we are able to garner about 4M PR Value; 18x higher than amount invested (ROI)
Industry: Pharma
Services: PR Retainer (Traditional & Digital), Webinars/Live Streaming and more!
The Challenge: Raise awareness on the burden of pediatric psoriasis, the impact of the condition to the quality of life of patients – child/teens and availability of treatment options
The Goal: Activate parents/ guardians to consider new treatment options for pediatric psoriasis through a compelling and informative webinar hosted in the “Ask Your Derm” Facebook page.
The Result: The Pedia Psoriasis event generated the highest peak live viewership compared to previous live events in the AYD page. (299 Organic Reach, 72 Peak Viewers, 119 Live Engagements)
A lot of our live viewers “loved” the event; some of them are actively participating by sharing their questions, experiences, and other positive feedback about the topic & the overall program.
Industry: Logistics
Services: Content Marketing, Ads Strategies, PR Stories
The Challenge: During the pandemic, SMEs struggled to stay open as they face greater limitations in their supply chain logistics. DHL sees this as a major threat as they recognize SMEs to be the backbone of the economy.
The Goal: We are tasked to create a campaign that will empower Filipino SMEs to get their business on track despite the pandemic and even gain presence in the world stage. All this is possible with a reliable logistics partner like DHL.
The Result:
In 2021, with the launch of our #SMEmpowered campaign, we empowered over 1,400 SME owners to sign up for MyDHL. Out of all those prospects, the client booked at least 12 actual shipments.
Those prospects were gathered from various platforms but the majority came from our Google Ads efforts which contributed an 11% conversion rate (sign ups).
The campaign is also supplemented with PR stories featuring Filipino SMEs like Zarah Juan and Spinkie which garnered a total of 18 pick-ups and about 3.53M PR Value.
