NGP Integrated Marketing Communications

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Public Relations and Digital Marketing Case Studies

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MSD is an American multinational pharmaceutical company and one of the largest pharmaceutical companies in the world. Merck is incorporated in New Jersey.

Services: 

Public Relations | Events | Stakeholder Relations 

Social Media Campaigns | Blogger & Influencer Management | Ads Management (Facebook)

Search Engine Optimization | Web Development

 

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NGP IMC launched “Hope From Within: Test, Talk, Take Action for Lung Cancer” which is an advocacy on lung cancer awareness, control, and giving new hope for patients through breakthrough treatment options such as Immunotherapy.

The campaign became the catalyst for the different government agencies, medical community and NGO’s to renew commitment on fighting cancer. The advocacy introduced a new ambassador, TV news anchor Diego Castro, who shared his story and personal experience against the dreaded C.

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The event is a multi-stakeholder dialogue of MSD in the Philippines’ Hope From Within advocacy, which promotes conversation among relevant players in the patient care ecosystem as they share their perspectives on how to stay top of a deadly disease: by being knowledgeable of the entire cancer patient journey. (L-R lung cancer patient Tetit Melendres-Aristan, Hope From Within Ambassador Diego Castro, Medical Oncologist Dr. Meredith Garcia, and lung cancer advocate Fr. Jerry Orbos

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The multi-stakeholder panel discussion during Guard Against HPV advocacy campaign’s launch was participated by the advocacy’s ambassador Ms. Nina Corpuz, representative experts from Cervical Cancer Prevention Network of the Philippines (CECAP), Philippine Dermatological Society of the Philippines (PDS), Philippine Infectious Diseases Society for Obstetrics and Gynecology (PIDSOG), Pediatric Infectious Disease Society of the Philippines (PIDSP), Digital Filipina, and Lingkod E.R.-UST program. 
 

Shell Eco-marathon Asia is Shell companies in the Philippines’ regional energy efficiency program that drives young engineers to design, build, and test the car that can run the farthest distance using the least amount of energy.

The tri-media publicity for SEM Asia 2014  generated P3.4 million PR values for print and P6 million PR values for broadcast.

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NGP IMC supported Shell’s annual art competition which had been the longest running art program in the Philippines. Shell NSAC was positioned to discover new talents in the local art scene and NGP IMC provided publicity and media coverage for Shell NSAC from entry submission to awarding and post event publicity of the winners.

We garnered an average of P2 million worth of PR values annually for Shell NSAC since 1998.

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CEB is currently the second busiest terminal in the country, making PSPC well placed to meet its increasing fuelling needs as passenger numbers are expected to increase from 4.5 million to more than 12 million per annum by 2018.  The said initiative is part of Shell’s overall strategy to continuously be a good investment opportunity, whilst being a true partner of the Philippines in nation-building and progress. 

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Shell GrandMaster

NGP IMC’s more than 20 years experience in handling Shell Active Chess helped catapult chess into one of Filipinos’ favorite sports, and led more students to aspire to become Chess Grand Masters.

The team generated an average of 200 press clippings and P6 million worth of PR values annually since 1998.

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NGP handled the publicity of the Shell and Liter of Light pilot activation event in Angat, Bulacan that gathered a PR value of P3,882,569.22 and a media ad value of P1,294,189.74. Online news site Rappler produced a documentation of the event and NGP managed the post event and sustaining publicity on the campaign.

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Shell Logo

Shell in the Philippines represent companies operating in oil and gas, refining, product delivery and services

Services: 

Public Relations | Events | Stakeholder Relations

Social Media Campaigns

 

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Highly accomplished and enterprising, Tony Panajon, Gerry Garcia and Butch Aves decided to set up their own softdrink company. Together with Alfredo Yao and Ricky Sandoval – successful entrepreneurs in their own right – they pooled their knowledge and competencies in the beverage industry to form the cornerstone of the company called…ARC Refreshments Corporation.

Services: 

Public Relations | Events | Stakeholder Relations

The ARC Young Leaders Camp is a youth leadership program for students with strong leadership qualities that is aimed to hone and empower them to be movers and shakers making a positive, sustainable future in their communities.

Selected from top universities, the young leaders participate in a 3-day intensive leadership camp. To date, the program has trained and developed 300 graduates since 2012. The camp was supported by the country’s top influencers such as Efren Penaflorida, Kesz Valdez, Maria Ressa, Senator Bam Aquino, Bambike’s Bryan McClelland, Karen Davila, Aisa Mijeno, Quintin Pastrana, Ana Oposa and Jay Jaboneta.

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