IMC CASE STUDY
MSD HOPE FROM WITHIN
NGP IMC launched “Hope From Within: Test, Talk, Take Action for Lung Cancer” which is an advocacy on lung cancer awareness, control, and giving new hope for patients through breakthrough treatment options such as Immunotherapy.
The campaign became the catalyst for the different government agencies, medical community and NGO’s to renew commitment on fighting cancer. The advocacy introduced a new ambassador, TV news anchor Diego Castro, who shared his story and personal experience against the dreaded C.
From Hope from Within to Cancer Game Plan PH, a total of P48,670,917.79 from 107 publicity pick-ups from press conferences, print, online and broadcast outputs was achieved.
The result shows how far reaching and impactful the exposure of the event was – capturing wider net of audiences from different media types.