Public Relations in the Age of Participation
You’ve heard of the age of likes and shares, the age of memes, the age of selfies, and more. Now, welcome to the age of participation. In the age of participation,…
SEO and Digital PR: How Do They Work Together?
Businesses are continuously evolving, and so are the strategies used for promoting their products and services. Back then, television exposure and magazine pick-ups meant your brand made it. Today, digital marketing,…
Digital PR in the New Normal
Innovation is one of the keys that helps businesses in different industries thrive. With the world becoming more and more fast-paced thanks to digitization, brands are working double-time and staying more…
How To Use Integrated Marketing Communications Agencies To Stand Out
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated…
What Are You Made Of?
Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that…
Rules of Attraction: How to Get the Beloved ‘Yes’
An agency pitching for a project or a new client is no different from the human ritual of courtship. Success is signified once you get that elusive “Yes!” to your proposal…
Your Business is Our Business
Communications is serious business. It entails bringing across messages over different platforms and toward numerous stakeholders. A lot could go wrong. The message might not have captured the intention accurately. The…
All About Connecting Your Story
Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right…