NGP Integrated Marketing Communications

Category Archives: Public Relations

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You’ve heard of the age of likes and shares, the age of memes, the age of selfies, and more.  Now, welcome to the age of participation. In the age of participation,…

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Businesses are continuously evolving, and so are the strategies used for promoting their products and services.  Back then, television exposure and magazine pick-ups meant your brand made it. Today, digital marketing,…

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Innovation is one of the keys that helps businesses in different industries thrive. With the world becoming more and more fast-paced thanks to digitization, brands are working double-time and staying more…

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Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated…

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Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that…

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An agency pitching for a project or a new client is no different from the human ritual of courtship. Success is signified once you get that elusive “Yes!” to your proposal…

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Communications is serious business. It entails bringing across messages over different platforms and toward numerous stakeholders. A lot could go wrong. The message might not have captured the intention accurately. The…

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Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right…

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