Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated marketing communications agencies come in. What is Integrated Marketing Communication? At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy […]
Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that you do. Take, for instance, the way you dress up. Personal style is a way of marketing yourself—through the clothes you wear, the scent […]
An agency pitching for a project or a new client is no different from the human ritual of courtship. Success is signified once you get that elusive “Yes!” to your proposal of a long and (hopefully) lasting relationship. And just like courtship, the right elements need to come into play to make that magical moment […]
Communications is serious business. It entails bringing across messages over different platforms and toward numerous stakeholders. A lot could go wrong. The message might not have captured the intention accurately. The way it was transmitted might have failed. Or it may have been transmitted to the wrong recipients. That’s why working with a reliable and […]
Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right communications platform. Extrinsically, this requires expertise in employing media tools and platforms. Intrinsically, connecting your story is about having an in-depth understanding […]