25 Years of Connecting Your Stories

Personalized, Purposeful, and Effective IMC.

NGP-IMC helps you find the stories that matter, through thoughtful processes personalized to fit your brand’s Biggest Why.

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We tell these stories in purposeful ways that resonate with your target markets – their behaviors, their preferences, their attitudes.


We then share your stories on the most relevant platforms, from niche publications to mainstream executions.


And when we make this effective connection – when we connect your story – we create a positive impact in the lives of Filipinos.

For 25 years, NGP has dedicated itself to the craft of public relations.

As the industry changed, NGP also embodied the discipline of Integrated Marketing Communications.

And while the expertise and service roster remains vast, varied, and ever-evolving, one ingredient for creatively-thought-out and innovatively-executed integrated marketing campaigns has stayed the same – collaborative storytelling.

We do this by working closely with our clients to help personalize their brand messages and send them to the right audiences.

This has always been our passion – to tell, share, and connect your story.

An Integrated Marketing Communications (IMC) approach allows brands to think outside the box.

Your campaigns should be personal. A right approach can help with that.

Instead of doing the same thing over and over again, Integrated Marketing Communication (IMC) helps you connect with your target audience. Long-lasting relationships with your customers trump short-lived trends any day!

At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy that aims to connect your story for a more unified approach. It involves utilizing and synergizing all media touchpoints and promotional tools available, whether it is traditional or digital.

Core Competencies

NGP-IMC does IMC well. It’s in our name. It’s in our DNA.


Traditional Public Relations

Although it feels like the Philippines is slowly transitioning from traditional to digital, we’re leaving no stone unturned when it comes to putting your brand out there.

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Digital PR (ePR)

This helps build online brand credibility and reputation by increasing your digital footprint. Digital PR done right will impact your SEO, your community, and your long-term brand presence.

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Digital Marketing

We’re here to help you fulfill your full-suite digital marketing campaigns, from social campaigns, to microsites, to PPC campaigns, video production, to advocacy marketing and more.

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Trusted Clients

We've been trusted by many clients through the years.

“A job well done is really about making a positive difference beyond the confines of the office. Because this, I believe: when we practice Public Relations at its best, we touch lives profoundly.”

Nancy G. Pascual

NGP-IMC, President and CEO

A purposeful ‘why’ is core to NGP’s success these past 25 years.

Nancy G. Pascual challenged herself to build a PR agency from the ground up within a then-male dominated industry. It was the strong desire to help tell the stories of people and brands close to her heart that pushed her forward. She had a connection with them, and believed that that connection could extend to their consumers in only the best ways.

And even through the evolution of the industry, NGP-IMC continues to conquer. This is thanks to the dynamic leadership, teamwork, and collaboration of the women who make up the majority of NGP’s workforce.

We believe that as PR practitioners, we ALL have a responsibility to influence positive public opinion and attitude. One of the best ways to do that, and to spur positive action, is through advocacies that are near and dear to the heart.

NGP’s CSR projects over the years.

NGP-IMC is committed to giving new hope to underprivileged Filipinos. We do this through social programs that we personally organize, in partnership with non-government organizations, and for the benefit of our target communities.

Start connecting today and grow your brand the right way.