NGP Integrated Marketing Communications

STAND-OUT ePR IN THE DIGITAL AGE

 Personalized IMC and Digital PR (ePR) campaigns specially crafted to meet brand goals, expand your footprint, spur audience action, and ultimately connect your story

WHAT IS ePR?

ePR is exactly what it sounds like.

Electronic, or more aptly, DIGITAL PUBLIC RELATIONS that help build online brand credibility by increasing your digital footprint. We do this by ensuring all your campaigns are personalized to best ignite digital conversations around your brand, to serve the right content to the right target audience, and to grow and convert that audience into your very own brand advocates.

ePR is your brand’s specially crafted digital solutions package for the changing times.

WHY use IMC?

Public relations is becoming more and more multi-faceted. Combining all modes, including traditional media, digital influencing, marketing and brand partnerships, activations and engagements is now the way to go in amplifying content reach.

We have an established media and blogger relations, and we also specialize in influencer engagement to drive publicity campaigns. We establish partnerships with industry experts and ‘digital celebrities’ to build brands and their following.

We also see the value of marketing and brand partnerships in improving reputation and in broadening your customer network. Our marketing specialists can help you team up with like-minded brands and organizations to create a mutually beneficial relationship.

Events and activations provide a firsthand experience of what your brand is all about.
From conceptualization to implementation, we oversee trade engagements, product launches, corporate events, road shows, exhibitions and conferences.

Our marketing services cover creative campaigns tool. We take on merchandising and collateral requirements, delivering outputs that are consistent with your brand story and goals.

Our services

The way we TELL, SHARE, and CONNECT

digital

Social Media marketing

Establish online presence. Convert followers to leads and likes to sales.

Audit Strategy

Comprehensive digital marketing evaluation to see how your brand can better grow.

Content Strategy

Compelling, strategy-backed, un-put-down-able content that cultivates brand interest.

Blogger/ Creator Engagement

Enhancing brand digital footprint through influencers that align with your goals.

Digital Press Releases

Online seeding & placement via digital public relations resources for “instant gratification”.

search engine optimization (SEO)

Find your brand on page 1 with continuous SEO efforts. Get more organic traffic, leads, and sales.

Web and Landing Page Development

Digital-marketing-ready, mobile-responsive content and sites based on optimization best practices.

Pay Per Click Advertising (PPC)

Laser-targeted traffic. Measurable ROI.

Traditional

Print & Broadcast Publicity

Traditional isn’t dead. Maximize awareness and reach through meaningful content and interaction via credible, long-trusted media platforms.

Stakeholder Engagement

The key is connection. Buy-ins and partnerships with KOLs through mutually-beneficial arrangements that increase opportunities for learning & growth.

Issues & Reputation Management

Having a PR crisis in the digital age is NOT an option. Issues and crisis management, however, is. In fact, it’s a necessity.

TELL. SHARE. CONNECT

Why NGP? We TELL your brand story based on your goals and objectives; we SHARE that message in the best way across a multitude of platforms; and we CONNECT your story to the audiences that matter. For 20+ years NGP has specialized in integrated marketing communications, deidcated to the craft of public relations and adding to the service roster as the industry evolved . And while integrated digital PR, media and blogger relations, influencer engagement, search engine optimization (SEO), brand content strategy, social media marketing, and more have been added, one ingredient for creatively-thought-out and innovatively-executed integrated marketing campaigns has stayed the same: collaborative storytelling, by working clsoely with clients to send the right brand message. This has always been our passion – to tell, share, and connect your story.

mission & vision

  • To offer responsive, adaptive and personalized service
  • To deliver results that create meaningful value for our partners
  • To provide innovative marketing and communications ideas through synergies from our regional network

We build partnerships with companies and organizations to effectively develop customized integrated marketing and communications solutions.

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Values

Reliability

integrity

Creativity

ExcelLence

We make sure to deliver high quality results, driven by our personal commitment to consistently perform well.

This is the foundation on which our relationships are built. Sound moral and ethical principles at work is the hallmark of our long-term success.

We develop differentiated value in the era of digital communications through innovative thinking, resourcefulness, and keeping up-to-date with the latest trends.

A personal motivation to succeed for our clients is ingrained in our culture.

Case study

Our success stories

Our trademark is having a personalized approach to handling your communications needs. This has made us thrive as a top PR and Integrated Marketing Communications agency in the Philippines with a proven track record of more than 2 decades. To date, we have published 29, 752 press releases; 1,483 feature articles; 1, 987 exclusive releases based from interviews; conducted 578 press conferences; 435 TV and radio coverages, interviews and features; spearheaded 200 events and seminars; and 40 issues management trainings.

Case study 1

Hope from within advocacy

MSD in the philippines

Hope From Within (HFW) is a multi-stakeholder cancer advocacy campaign led by MSD in the Philippines committed to renewing hope that cancer need not be an automatic death sentence. To counter the rising toll, it educated about early testing, empowered patients to consider new treatment options to achieve better quality of life, and advocated access to innovative treatment options.

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Case study 2

Act as Juan: Prevent and Control Diabetes

Novo Nordisk Philippines

Danish global healthcare company Novo Nordisk, in cooperation with the International Diabetes Federation (IDF), the Lions Clubs of the Philippines, Department of Health (DOH), and other important stakeholders, celebrated 2019 World Diabetes Day by successfully setting the Guinness World Record with 3,347 people simultaneously opening blue umbrellas while in a circular formation at the Quezon Memorial Circle. This momentous event’s objective was to raise the alarms against diabetes and build awareness on preventing and controlling this chronic disease which affects millions of Filipinos.

Case study 1

My Gulay Garden

Asiawide Refreshments Corporation (ARC)

Ensuring food security is one of the immediate challenges that surfaced during the community lockdowns imposed by the pandemic. 

With this, ARC, under its “Grow as One” campaign, launched “My Gulay Garden” which promotes the use of recycled RC Cola PET bottles as plant containers to grow vegetables in urban areas in order to contribute to the government’s call towards food security amid the pandemic. To start, ARC launched a digital training to teach their employees how they can reuse and recycle plastic bottles for their urban gardening project.  ARC employees across the country underwent training on the methods of composting kitchen waste, yard waste, wastewater treatment sludge and all other biodegradable waste. 



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CSR PROGRAMS

NGP is committed to giving new hope for underprivileged Filipino youth through social programs that the team personally handles by reaching out to non-government organizations and target communities.

Yellow Boat NGP

Yellow Boat

The team supported the Bankarunungan Yellow Boat Outreach program by donating a boat and school supplies for the school children and teachers in one of the islands in Caramoan in Camarines Sur, Bicol. Riding the boat is their primary mode of transportation to reach school.

NGP for Benguet Outreach

Kabayan, Benguet Outreach

Proving that distance is not a hindrance in extending a helping hand, the team also recently visited an elementary school in Mt. Pulag to deliver much-needed school supplies, boots for over 200 school children, and a printer for the academic community

NGP Davao CSR

Samal island Outreach

Advocacy will always be at the heart of NGP. For our 22nd anniversary, the entire team flew to Samal Island, Davao del Norte to help the public school students of Guilon Elementary School by providing essential school supplies, slippers, and protective headgear for the young students and teachers. A television, rice cooker and water dispenser were also donated.

Frequently asked questions (FAQ)

Why should I use IMC and ePR for my business?

You need to be where your market is — everywhere. With integrated marketing, you can be present on all your business’s relevant touchpoints. With ePR, you’re boosting the customer experience and building brand trust. Need more information? Contact us for a consultation today.

What’s the difference between traditional PR and digital PR?

Traditional PR is print, radio, TV, events — such channels we know, love, and trust to give direct information. Digital PR is social media, SEO, customer interaction & feedback, lead generation, and more. The main differences are the channels and the approaches. And the similarity? Your brand could benefit from them both.

I’ve used traditional PR with much success. Is digital PR really necessary?

 In an ever-changing world with an increasingly digital climate, digital is the way to go. We’re not saying you should relegate to digital PR 100%, but don’t close your door to it. You need to explore, expand your brand’s digital footprint, and not get left behind. Contact us today for more information on how you can strike the perfect balance between tried-and-true traditional PR and a new foray into digital.

So you can connect my brand to influencers, and seed in different online publications?

Yes! That’s what we do in ePR. But it’s also so much more than just having an influencer pose with your product or having an online news site pick up your press release. It’s about tailor-fitting the entire PR experience so your target market connects with your brand story.

But… isn’t digital PR more expensive? Can you work within my budget?

More expensive? Not necessarily! The key, really, is a personalized ePR campaign to complement your IMC efforts, knowing what your brand needs and doesn’t, to get maximum results. As for the budget, that’s a yes!

Can we do a short-term engagement with the ePR agency?

We do short-term engagements, but in PR, short doesn’t always mean sweet. Effective digital PR campaigns take time to see relevant and lasting results, because we’re building solid and genuine relationships with the people who matter most to your brand. We highly suggest engaging long-term, say 3 years or so, but we’re built to work with the timeline you have.

What are your available service packages and duration?

For more long-term campaigns, we usually offer the retainer package which is a monthly commitment to deliver your stories and provide you quality pick-ups and results across relevant media channels where your target audiences are looking at! But we do understand that you have specific needs and requirements so we are very much willing to customize our packages for you.

How do we get started working with you?

After reading about IMC, ePR, and all that, we’re happy to hear you’re on board! We’ve worked with clients in the pharmaceutical, technology, food & beverage, retail industries, and many more, including SMEs and start-ups, with much client satisfaction. All it takes to get started is to CLICK HERE and contact us.

Our Clients

Tried and tested for 20+ Years
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what our clients say

This team made it happen. Not only for the campaign but my career as well. Almost a third of my working time, sila kausap ko. and I've seen how they've grown through the years. Surprisingly hindi lang sila pati ako as well. The "additional project" I had evolved to a movement..I'm sure we would go places.
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Roy Aron Catugas
Product Manager Digital and Biomarkers Onclogy – Pan Asia CBL, MSD in the Philippines
Choosing a PR agency is like choosing a lifetime partner for your company. Your choice is either an angel sent from heaven or living hell on earth.
We were fortunate to make the right choice with NGP Integrated Marketing Communications. It was a great partnership that resulted to innovative yet grounded PR and communications initiatives. The company’s mission is to improve lives by inventing cures for unmet needs. NGP team has embraced this mission as their own so they can help us to effectively communicate this to our various stakeholders.
From telling our stories about our efforts on saving mother’s lives to educating the public about the value of preventive healthcare such as immunization, the NGP team was truly a part of our team.
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Mike Alzona
MSD, Asia Pacific Patient Engagement Lead
NGP Integrated Marketing Communications is a great partner to CEMEX Philippines and is integral to the success of communicating who we are across to the public. They have the breadth and depth of press, media, and stakeholder management usually seen in big PR firms, but still has that personalized approach in working and achieving with us.
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Chito Maniago
Cemex Corporate Communications and Public Affairs Director
Your team has remained faithful to the values you espouse while embracing the change around you. This unwavering work ethic has made you resilient amid the fast evolving industry. As you move onward with expanding ventures, we, at ARC Refreshments Corporation, look forward to NGP-IMC’s many more successes in the years ahead.
Gerry Garcia ARC
Gerry Garcia
ARC Refreshments Corps, Executive Vice President & COO
NGP Integrated Marketing Communications is like an extension of our team in Shell, working dedicatedly with a “we’re in this together” attitude. Through our years together, NGP has built a proven track record in exceeding our expectations in delivering the most demanding requirements. NGP has definitely earned my regard and trust in the PR industry. I highly recommend this accomplished team.
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Bobby Kanapi
Former Shell Vice President for External and Government Relations

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