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A comprehensive digital media strategy so your brand can reach your target audiences more effectively!

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DIGITAL MEDIA

A new perspective on digital media

Digital media is all around us. You’re probably holding one or two right now. It refers to different platforms (e.g., websites and applications), content (e.g., text, audio, video, and images), and services (e.g., information, entertainment, and communication) accessed and consumed through digital devices.

In the Philippines alone, millions of people rely on digital media not just for news and current events, but also for their livelihood, marketing, and communication needs.

There are around 76 million internet users in the country, with the internet penetration rate at 68%. There are also around 156.5 million cellular mobile connections in the country. The average internet connection speed stood at 46.44 megabits per second (Mbps), relatively slower for cellular networks at 18.68 Mbps (Ookla, 2022).

So it makes good business sense to invest in a comprehensive digital media strategy so your brand can reach your target audiences more effectively!

Different kinds of digital media for your business

Build your brand credibility online.

Digital PR builds your brand credibility online and increases your digital footprint! This is especially true when supported by an effective search engine optimization (SEO) strategy. It is highly measurable, with specific metrics fit for your campaign objectives.

Platforms and Channels

With digital PR, there is a wide variety of platforms and channels where you can amplify your brand presence:

  • Online publications
  • Blogs and guest posts
  • Podcasts
  • Virtual events
  • Social media
  • Influencer marketing.

These should all be aligned with your branding and campaign objectives. While it can be quite overwhelming to learn and invest in digital PR, it’s important to have good content and creators in place.

After all, if you’re not online, your brand is missing out.

Traditional PR is not dead, but it might not always align with your campaign objectives.

Traditional PR

Today, the Philippines is slowly transitioning from traditional PR to digital PR. After all, around 73% of the Philippine population already uses the internet, and Filipinos are still among the most active social media users in the world.

  • Focuses on brand reputation maintenance
  • Heavy on crisis management
  • Is distributed on traditional media such as newspapers, radio, and television, and also includes face-to-face events, 
  • It May not have the same reach and measurability as digital platforms despite their costs

While traditional PR isn’t dead, supplementing it with a personalized and dynamic digital PR strategy can help your brand rise above the noise. And whether you are going for traditional or digital PR, strengthening your partnership with local and international media is always a winning strategy.

Expand Your Digital Footprint

At NGP-IMC, we craft personalized, purposeful, and effective digital PR solutions that meet your brand objectives, expand your digital footprint, and share your story to spur audience action. After that, we maximize and amplify your content as bite-sized packages sent out across different digital channels – social media pages, interest groups, forums, collaboration stories, and more.

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Harness the Internet to Promote Your Brand

Digital marketing is a vital component of marketing that harnesses the internet and other forms of digital media to promote products and services. This ​​includes:

  • Content marketing
  • Social media marketing
  • Community management
  • Website and SEO
  • Blog management
  • Influencer engagement
  • Virtual events like webinars, virtual media roundtable discussions, and more.
Search Engine Optimization (SEO)

Search engine optimization (SEO) mines insights into how your customers are searching for information about your brand and your competitors online. Using strategic keywords is the primary SEO strategy among marketers (HubSpot, 2021). By integrating SEO strategies in your digital marketing efforts, you can increase your brand’s accessibility, visibility, and reputation online.

Content Marketing

Content marketing creates and shares relevant media related to your brand so your target audiences can learn more about your expertise, products, and services. Video is the number one format marketers use in their content marketing strategy, followed by blogs and infographics (HubSpot, 2022)! 

Social Media Marketing

Social media marketing boosts brand awareness and promotes products and services via social media platforms. Over 4.62 billion people worldwide already use social media, spending an average of two hours and 27 minutes per day on different social media platforms. 

Did you know? People from Nigeria, the Philippines, and Ghana spend the most amount of time on social media. Facebook is still the primary content distribution channel for marketers, followed by Instagram and Twitter (HubSpot, 2022).

Develop A Full Digital Campaign

At NGP-IMC, we can help you develop full digital marketing campaigns—from social media to microsites, video productions, virtual events, advocacy marketing, and many more. When done properly, digital marketing can bring your target audiences directly to your own digital assets; from there, you have a golden opportunity to nurture and convert them to loyal customers.

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Deliver Promotional Content to your Audience

Digital advertising delivers promotional content to your target audiences through various online and digital channels. It aims to attract new customers, improve brand awareness, and, ultimately, generate sales and revenue for your business.

Digital Advertising Strategies
  • Social Media Ads
  • Google Ads
  • Pay-Per-Click (PPC) advertising, and other ad placement opportunities online.

Discover Ad Placement Opportunities

At NGP-IMC, we can plan your social media ads, Google Ads, and other ad placement opportunities with laser-sharp precision to get the best return on your investment.

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25 Years of Personalized, Purposeful, and Effective Digital PR

At NGP-IMC, we craft solutions that meet your brand objectives, expand your digital footprint, and share your story to spur audience action. After that, we maximize and amplify your content as bite-sized packages sent out across different digital channels – social media pages, interest groups, forums, collaboration stories, and more.

NGP's Content Framework Strategy

Development of key messages based on relevant topics and keywords.

Production of content materials to be cascaded for various media executions (PR, social, blogs, etc.)

Repurposing of content for other avenues/channels that will help increase reach and engagement.

“The idea of working smarter, not harder, applies to content creation...

… If you’ve already come up with smart, evergreen content ideas. Why not make a lasting impact and make it work harder for you, too? Repurposing content into valuable snippets and into different formats is key.”

Harmony Adiao

NGP-IMC Editorial Lead

AT NGP-IMC
AT NGP-IMC

We craft personalized, purposeful, and effective digital PR solutions

Digital PR solutions that meet your brand objectives, expand your digital footprint, and share your story to spur audience action. After that, we maximize and amplify your content as bite-sized packages sent out across different digital channels – social media pages, interest groups, forums, collaboration stories, and more.

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THE NGP WAY

Digital media at NGP-IMC

At NGP-IMC, digital media is just one of the services we offer our clients. Having a robust digital media plan bolsters your accessibility, reach, and reputation in the ever-evolving digital sphere, the new marketplace of ideas. Digital media is a strategic platform where we can tell, share, and connect your stories in meaningful ways that resonate with your target audiences.

No noise or clutter. All goals and KPIs. Personalized, purposeful, and effective IMC. Here’s The NGP Way of doing it:

Tailor-fit Communications
Impactful & Measurable
Integration at its core

IMC? That’s how we integrate your stories.

At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy that aims to connect messages together for a more unified approach. It involves utilizing and synergizing all of the available media touchpoints and promotional tools, whether it is traditional or digital.

One of the obvious advantages of using IMC for your business or brand is that you will be able to target a broader audience with a longer-lasting message. With the synergy of both traditional and digital tools, you can be sure that there is coherence with your brand’s story and message.

That’s success in connecting your story.

NGP-IMC DIGITAL CAMPAIGNS

The Situation – AEON Credit Service Philippines Inc. provides appropriate financial services like installment loans for the purchase of consumer products. To reach more people, AEON launched an AEON mobile app – a fully digital, secure, hassle-free way to apply loans.

The Challenge – AEON mobile app lacks awareness and is getting low app downloads even while the company has several on ground marketing efforts. Thus, AEON sees the need to recalibrate and look for an approach that will address the problem.

The Goal – Create a google ads campaign that will, not only, increase the awareness of AEON’s mobile app, but also, contribute to the app downloads to support the client’s sales and marketing efforts.

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The Situation

  • VRC struggle in selling-out 10% of units left
  • VRD delays in turn-over schedules are affecting sales opportunities
  • Both properties wanted to test getting leads through their branded FB pages.

The Challenge – Both VRC and VRD social media pages lacked traction and they are not doing promotional efforts to expand the reach of the page (purely organic)

The Goal – Create awareness among audience similar to their sales profiles and eventually generate leads from their facebook page; expand the message for “Be Free To Be”.

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With 25 years of experience in integrated marketing and communications solutions, NGP-IMC offers personalized, purposeful, and effective services for our partners.

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