Brands in the Philippines Need to Adopt Generative AI in their Content, Stat!
When people hear “Generative AI” in marketing, the first thing that usually comes to mind is AI writing captions, blog posts, or social media content. And while that’s definitely part of it, there’s a lot more going on under the surface.
Generative AI isn’t just a tool for creating content quickly. It has the power to influence your overall strategy, shape customer experiences, and strengthen your brand. When combined with good PR, AI becomes meaningful. It becomes a way to connect with your audience on a deeper level.
What is Generative AI in Marketing?
Generative AI is transforming the entire content marketing process by automating the creation, distribution, and management of content (Hayes & Downie, 2024). It can generate high-quality text, images, and videos tailored to specific brand needs, greatly speeding up production. This allows marketers to quickly build and test complete campaigns with minimal resources.
Generative AI uses machine learning to create text, images, audio, and video. In marketing, it works alongside traditional AI to boost efficiency, for example, generating content while machine learning targets the right audience.
What Does Generative AI Look Like Beyond Content Creation?
1. Customer Support Automation
AI-powered chatbots and voice assistants can make customer support faster and more efficient by automatically answering FAQs on, say, your Shopee store, offering after-sales support through Messenger bots, and handling order status updates on your website.
That said, automation shouldn’t feel robotic. A PR agency can help make sure your automated messages still sound human, consistent with your brand’s voice, tone, and values.
2. Tailored Product Recommendations
Generative AI can help your online store feel more intuitive by offering smart, real-time product suggestions based on how people browse and shop. For instance, it can power “You Might Also Like” recommendations on platforms, helping shoppers discover items related to what they’re already interested in. Additionally, it can create personalized product bundles based on a customer’s purchase history, enhancing the shopping experience by offering relevant combinations that match their preferences.
With a Public Relations or Integrated Marketing Communications agency involved, these recommendations can reflect the lifestyle and stories your brand is telling, making them feel more thoughtful and connected to your message.
3. Market-Driven Pricing and Incentives
AI can keep an eye on market trends, customer demand, and what your competitors are charging, helping you adjust your discounts quickly and smartly. This comes in handy during big sales, payday promos, and holiday seasons.
But it’s not just about crunching numbers. When you work with a PR agency to weave these AI-driven promos into your marketing strategy, your offers don’t just feel like cold algorithms, they become part of your brand’s story and connection with customers.
4. Data-Driven Brand Sentiment Analysis
AI tools can track customer sentiment across social media and online forums to give you a real-time pulse on how people feel about your brand. This can catch potential PR issues before they blow up, spot early signs of product problems, and identify loyal customers who genuinely love your brand
But while AI can surface the data, making sense of it and knowing how to respond still needs a human touch. That’s where a PR agency comes in, helping you shape the right messages and create campaigns that resonate.
Related: AI for Digital Marketing Campaigns for Philippine Businesses
5. Creative Ad Design and Production
AI-generated visuals and short videos can speed up your content creation, making it easier to launch campaigns quickly. With tools like Canva’s AI image generator or Pika Labs for video, you can produce things like eye-catching social media ads, engaging Tiktok videos, product explainers, among others.
But fast content still needs to feel right. A PR agency can help make sure everything you put out stays true to your brand and resonates with your Filipino audience in a meaningful, culturally relevant way.
Stop Using AI Just for Content. Filipino Brands Can Do More
Personal connections and cultural sensitivity go a long way in our country. While AI is great at automating tasks and boosting efficiency, it doesn’t come with empathy or an understanding of local nuances. If you’re not careful, relying too much on AI can make your brand feel distant or overly robotic.
That’s why teaming up with a PR or integrated marketing communications (IMC) agency matters. They help make sure that AI supports your brand voice instead of just replacing it, automation is used with purpose, and your messaging stays human, emotional, and aligned with local values.
AI Powers the Process, PR Drives the Strategy
In today’s rapidly evolving digital landscape, generative AI empowers us to tell, share, and connect like never before. By uncovering the stories that truly matter and crafting them with precision and purpose.
Together, with NGP IMC, we leverage cutting-edge technology and authentic storytelling to share your message on the right platforms, meeting your people exactly where they are. This is more than just communication; it’s a meaningful connection at the heart of your community. Your next-level Digital PR and Integrated Marketing Campaigns are ready to take off, with generative AI lighting the way.
Amy Ruth Valenzuela is a graduate of Far Eastern University, where she earned a Bachelor of Arts in Communication. With a strong passion for communications and media relations, Ruth has developed a diverse skill set that includes journalism, scriptwriting, events and production management, risk management, social media marketing, and layout and graphic design. Her experience in these areas has shaped her approach to storytelling and content creation, driving a commitment to excellence in every project. Ruth is dedicated to leveraging her expertise to create impactful narratives and foster meaningful connections in the industry.