NGP Integrated Marketing Communications

Category Archives: Digital Marketing

Social Media Mentions

Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just…

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Marketing Analysis

Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own…

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Marketing Person

Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your…

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During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase…

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Digital Marketing Areas

People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy…

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SEO Onpage Errors

One of the first things that can be done to quickly optimize a website is to check for onpage SEO errors. It gives an SEO specialist or a web developer a…

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5 Steps to Making a Strong Content Marketing Strategy: A Guide

At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content…

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Like Magnet

Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the…

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Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing…

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