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influencer shoot
Digital Marketing

Influencers or Nah? How PR Supports a Brand Launch in the Philippines (and if You Actually Need Them)

So let’s talk about something every brand team in the Philippines eventually debates at least…

May 23, 2026
Kathlene Galura 2026-05-23T12:48:59+08:00
Momfluencers for 2026
Digital Marketing

Top 10 Momfluencers to Follow This 2026

Moms hold a powerful space in our everyday lives. They know the best when it…

December 15, 2025
Irishbeth Relampagos 2025-12-15T19:39:50+08:00
social media blocks
Digital Marketing

Outside The Facebook Feed: Top Platforms For Brand Growth

Why Filipino brands should diversify — and how PR agencies in the Philippines help them…

December 15, 2025
Ronadine Amata 2025-12-15T19:16:39+08:00
TRUST printed
Digital Marketing

Trust as Currency: The Ethics of Influencer Marketing

Creators were once simply sharing their personal favorites online. Next, they were shaping buying decisions…

December 4, 2025
Irishbeth Relampagos 2025-12-04T14:41:10+08:00
Influencer Manager, Jel Alajar, in action
Digital Marketing

The Truth About Negotiating with PH Influencers via an Agency

Working with influencers is key to amplifying so many types of brands. But in the…

December 2, 2025
Irishbeth Relampagos 2025-12-02T23:14:06+08:00
old 500 peso bills
Digital Marketing

How Much Should You Budget for Influencer Campaigns in 2026?

Influencer marketing has long grown beyond a shiny add-on. One minute, it is a “nice…

December 2, 2025
Irishbeth Relampagos 2025-12-02T22:57:56+08:00
Tiktok on a mobile phone screen
Digital Marketing

Your Ultimate TikTok Virality Guide This 2026

How Philippine brands can win attention, affinity, and authority on the country’s fastest-moving platform. TikTok…

November 29, 2025
Ronadine Amata 2025-11-29T14:07:35+08:00
illustration of lady with a yellow basket
Digital Marketing

How E-Commerce Changed the Way We Shop

Key Takeaways  If you open your phone today “just to browse” on the Orange App,…

November 17, 2025
Mary Ann Victoria Recinto 2025-11-17T20:15:54+08:00
(L-R) Andi Manzano, Bernadette Sembrano, Jel Alajar, and Christian Pabelico
Digital Marketing

How I Choose Influencers for Campaigns: A Guide for Philippine Brands

One of the realities I learned as an influencer relations manager is this: a million…

October 27, 2025
Jel Alajar 2025-10-27T22:27:00+08:00
Tiktok on a phone screen in front of a plant
Digital Marketing

Top 7 Niches Filipino Influencers, Creators Love Creating

From beauty to finance, the world of Filipino influencers is diverse! Just like how you…

September 30, 2025
Kriztin Cruz 2025-09-30T21:32:54+08:00

Posts pagination

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Latest Posts
  • 1 PR Evolution illustration
    How Public Relations is Evolving in the Influencer Economy
    May 23, 2026
  • 2 influencer shoot
    Influencers or Nah? How PR Supports a Brand Launch in the Philippines (and if You Actually Need Them)
    May 23, 2026
  • 3 PR Person
    How PR Campaigns Work Today: From Press Releases to Influencers to Brand Reputation
    May 23, 2026
  • 4
    PR Terms, But Make It Make Sense: Owned, Earned, and Paid        
    May 15, 2026
  • 5
    PR in the Philippines: What Brands Are Really Paying For
    May 15, 2026

NGP-IMC is a PR and digital agency based in the Philippines. For over 25 years, NGP-IMC has helped develop and bring to life highly targeted integrated marketing campaigns across traditional and digital platforms.

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hello@ngpimc.com

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  • Home
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© 2022 NGP Integrated Marketing Communcations, Inc. - All Rights Reserved