Print or Digital? Telling Your Brand Story

In today’s fast-moving marketing world, businesses would often wonder what is the right medium to use in telling their brand story— is it via print or digital? Although both are effective channels, each one of them serves a different purpose and when you know how to use them, you can amplify your PR impact.

In this blog, we will discuss how your business could thrive in both print and digital. Furthermore, it will give you insights on how a skilled PR agency can help you identify which parts of your story belong in print and which should excel in digital—ensuring you get reach, resonance, and results.

Print Media, a trusted source of Authority and Credibility

It might feel a little “old school”  but the fact that it remains powerful in the Philippines, it still holds real weight. Business pages in major broadsheets, lifestyle spreads in glossy magazines, and even your local community newsletter are trusted by many—and that trust can be a big win for your brand.

So when can you use print for your brand story:

• Big announcements like mergers, milestones, or new partnerships often land better in print, where the message feels more permanent and official.
• Thought leadership pieces—like op-eds or in-depth interviews—carry more credibility when they appear in respected publications.
• Community-centered stories get more attention in local papers than on global digital platforms, making print a smart choice for SMEs and grassroots efforts.

For example, Jollibee, a big and popular food chain in the Philippines, announced a milestone by opening a new branch in Europe to introduce Filipino culture and tradition with its delicacies. The brand was able to market their brand story of Filipino-ness. 

Digital Media, a Fast-Paced, Far-Reaching, Engagement-Rich Platform

Digital, on the other hand, is all about speed and connection. In countries like the Philippines, digital platforms offer real-time and direct engagement, making it a marketing space a business like yours should not ignore.

So, when to use digital for your brand story:

• Real-time moments like product launches, live events, or quick wins that need instant visibility.
• Two-way conversations where you can engage directly with your audience through comments, shares, and reactions.
• Amplifying traditional PR wins—for example, turning that print feature into a Facebook post or Instagram Story to reach more people.
• Targeted storytelling using paid ads and smart algorithms to reach exactly who you want—whether it’s Gen Z, OFWs, or industry leaders.

For instance, let’s say a local and small business was featured in Philippine Daily Inquirer, a PR agency can craft a digital campaign, creating social cutdowns, blog recaps, and even TikTok explainers to ensure the story doesn’t stop on the printed page.

Integration of both Print and Digital for Maximum Impact

The most effective PR strategies don’t choose between print and digital, they use both, in sync. It’s all about layering your story in a way that builds momentum.

Start with a strong print feature to anchor your message and give it credibility. Then, bring that story to life online—where it can spread faster, spark conversations, and stay visible longer. Finally, look at the results: What worked? What resonated? Use those insights to shape your next move.

This kind of integration helps your brand show up consistently, no matter where your audience is. And in the Philippines, where people are just as likely to read the paper as they are to scroll through their feeds, that balance really matters. It’s about meeting people where they are and making sure your story sticks.

Why a PR Agency Matters

Sure, it’s tempting to DIY your media strategy—but figuring out where and how to tell your brand story isn’t just about picking platforms. It should be both strategic and rational. A good PR agency in the Philippines doesn’t just know which channel works best for your message, they also have the media connections to make it happen.

Need a business feature in The Philippine Star? They’ll know who to call and how to pitch it.
Want to turn that article into an engaging IG Story series? They’ve got a creative team for that, too.

Dealing with a crisis that starts in print but goes viral online? They can help manage the message across all fronts.

NGP IMC understands both traditional and digital PR, you’re not just getting coverage. We make sure your story reaches the right people, in the right way, at exactly the right time.