Artificial Intelligence (AI) is innovatively reshaping how businesses connect with consumers. In this era of advanced technology, AI is making waves across sectors from e-commerce to finance by offering smarter, faster, and more efficient marketing solutions. AI offers a wide array of tools to elevate digital strategy, whether for a small online seller or a large enterprise like BDO or SM Retail.
To give you insight on how to transform artificial intelligence into a business asset, let’s explore how brands tap into AI to stay competitive in the ever-evolving digital landscape.
Enhanced customer support with AI-powered chatbots
Gone are the days of waiting for a live agent. Today, AI chatbots have become vital in offering round-the-clock customer support. For example, CLEO, Lazada’s AI-powered virtual customer care officer, helps customers with product inquiries, order tracking, and even returns, without the help of a human agent.
Shopee also uses similar technology with their Chat AI Assistant to manage the surge in customer queries during big sales like 11.11 or 12.12. For SMEs, tools like ChatGenie and Facebook Messenger bots offer a streamlined, automated response system that enhances customer experience affordably.
Anticipating consumer behavior through predictive analysis
Every marketer knows that understanding your customer’s next move is marketing gold. And AI, with its predictive analytics, makes it possible for brands to forecast demand, manage inventory, and personalize promotions.
For instance, AI can analyze customer purchase patterns and suggest restocking popular items before they run out. This not only boosts sales but also keeps customers happy by ensuring the availability of their preferred products.
Smarter, data-driven advertising
Programmatic advertising allows businesses to buy and place digital ads automatically, using algorithms and real-time data. Platforms like Google Ads and Meta Ads (formerly Facebook Ads) use machine learning to help advertisers reach the most relevant audiences based on demographics, behavior, interests, and location.
Instead of manually selecting where and when ads appear, marketers can utilize these tools to optimize placements across websites, apps, and social media. This significantly improves ad performance by increasing the likelihood of reaching people who are more likely to engage or convert.
Personalizing user experiences
Personalization has now become a pivotal customer expectation. To aid this, AI plays a key role in helping businesses deliver more relevant experiences by analyzing user behavior and preferences.
Apps like Grab and Foodpanda use machine learning technology to suggest restaurants, meals, or promos based on your previous orders, location, and time of day. Yes, you guessed it right! These recommendations aren’t random. They’re driven by patterns in your activity, which helps keep the experience convenient and engaging.
Email campaign optimization
Email campaign is still thriving in marketing, and it has just gotten smarter. With the help of AI and marketing tools such as HubSpot, ActiveCampaign, and Mailchimp, businesses can optimize subject lines, send times, and messaging.
Say, a small online shop can leverage AI to determine the best time to send out sale alerts, ensuring more recipients open and engage with the email. Over time, AI learns what works and fine-tunes future campaigns for better results.
Streamlining content creation with generative AI
Let’s face it. Consistently producing fresh, engaging content is tough, especially for lean marketing teams. That’s where generative AI tools like Jasper AI and Canva’s Magic Write make all the difference.
These platforms help marketers draft blog posts, social media captions, email copy, and more in a fraction of the time it would normally take. Instead of starting from scratch, you can input a few prompts or keywords, and the AI generates content ideas or full drafts that you can then refine and personalize.
Voice search optimization
With the increasing use of smartphones and voice assistants like Google Assistant and Siri, voice search is becoming a key part of how people find information, especially in mobile-first markets like the Philippines.
Businesses are starting to optimize for voice queries by using more conversational language, long-tail keywords, and structured data that search engines can easily understand. Local digital marketing agencies are beginning to integrate voice SEO into their strategies, helping brands stay visible in this evolving search landscape.
Influencer marketing evolution
Consumers are increasingly drawn to authenticity. While celebrities still have clout, nano influencers—those with 1,000 to 10,000 followers—are gaining traction for their genuine connections and higher engagement.
A mom influencer, for instance, may have more impact promoting baby products than a mainstream celebrity. AI helps brands identify these rising stars by analyzing engagement metrics and audience alignment, ensuring collaborations deliver real results.
Monitoring brand perception
What people say about your brand online can shape public perception just as much as your own marketing efforts. To help with sentiment analysis, AI tools scan social media posts, customer reviews, blog comments, and online forums to detect how people feel about your brand or product.
Instead of relying solely on manual monitoring or waiting for complaints to pile up, brands can use sentiment analysis to get ahead of potential problems and identify emerging trends in customer opinion. The result? More informed decision-making in community management and stronger customer relationships.
The future of digital marketing is here—and it’s intelligent!
AI is more than just a passing trend in digital marketing. It’s now a practical, results-driven tool that’s already transforming how brands engage with their audiences. From automated customer service to personalized campaigns, AI helps businesses work smarter, connect faster, and stay ahead of the curve.
But keeping up with these innovations can be overwhelming, especially for brands juggling multiple channels and priorities. That’s where a seasoned PR agency becomes invaluable. With the right partner, businesses can navigate the evolving AI landscape, apply the right tools strategically, and turn insights into impact.
Whether you’re scaling your presence or refining your messaging, work with experts like NGP IMC to ensure that you’re properly using AI to your brand’s advantage.
Irishbeth Relampagos is a writer who specializes in crafting copies across various content formats, mainly SEO blogs and marketing materials. Her passion for translating ideas into impactful content has helped brands connect with their audiences in ways that transcend superficial and transactional interactions.
Irishbeth pursued English Language Studies at Polytechnic University of the Philippines where she honed her skills in writing. While originally focused on writing poems and opinion pieces, she shifted her career path to content writing after a successful stint as an SEO content writer during her internship.