How Philippine brands can win attention, affinity, and authority on the country’s fastest-moving platform. TikTok…
How E-Commerce Changed the Way We Shop
Key Takeaways If you open your phone today “just to browse” on the Orange App,…
How I Choose Influencers for Campaigns: A Guide for Philippine Brands
One of the realities I learned as an influencer relations manager is this: a million…
Top 7 Niches Filipino Influencers, Creators Love Creating
From beauty to finance, the world of Filipino influencers is diverse! Just like how you…
How Influencer Partnerships Shape Brand Perception
What Happens When The Right Influencer…Works? Magic, Of Course! As an audience of consumers, no…
How to Make Your Brand Influencer-Worthy: Expert Secrets
Every brand dreams of being on the radar of influencers: the ones who can amplify…
The Secrets That Make A Best-Selling Brand Story
Brand storytelling isn’t just a marketing tactic. It’s the book that sears a brand into…
Print or Digital? Telling Your Brand Story
In today’s fast-moving marketing world, businesses would often wonder what is the right medium to…
Why Traditional Media Still Works in a TikTok World
As the world slowly turns paperless, do radio, magazines, and newspapers still matter? (Short answer:…
How to Use TikTok Trends to Show Your Brand’s Best Personality
And why PR is key to making it stick! TikTok is where culture happens now. …