Think about that first sip of coffee in the morning—a warm, delicious, much-needed jolt kickstarting…
How to Balance Engagement Metrics and Content
So you’ve learned how to craft compelling content. How do you know if it’s working?…
Refining Your Brand’s Marketing Strategy? Data Reporting is Key
Businesses are flooded with much-needed information about their customers, market trends, and performance. While we…
The Power of Influence: Influencer Marketing Campaigns We Love
From macro to niche, influencers have been touted as an effective medium for brand visibility…
Mobile Optimization for Online Brand Presence
Have you heard of mobile optimization? It is the process of enhancing a website’s design,…
Social Media Advertising: Drive More Brand Growth
This blog is an expansion and update to our previous piece about how to use…
Crafting a Social Media Strategy That Reflects Your Brand’s Values
In today’s digital landscape, a strong social media presence is vital. Any business seeking to…
Email Marketing Strategies for Success
We’ll get right to the point: NGP-IMC offers email direct marketing (EDM) services for your…
7 Reasons You Impulse Buy (As Told by Digital Marketing Experts!)
Social media made me buy it! In an age where budol has become synonymous with…
Trendjacking: The Dynamic Strategy Elevating Brands in Digital Marketing
In the world of digital marketing, staying relevant is key to increasing visibility and reaching…