How To Use Integrated Marketing Communications (IMC) Agencies To Stand Out
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated…
What Are You Made Of?
Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that…
Rules of Attraction: How to Get the Beloved ‘Yes’
An agency pitching for a project or a new client is no different from the human ritual of courtship. Success is signified once you get that elusive “Yes!” to your proposal…
Your Business is Our Business
Communications is serious business. It entails bringing across messages over different platforms and toward numerous stakeholders. A lot could go wrong. The message might not have captured the intention accurately. The…
All About Connecting Your Story
Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right…