Despite the increase of digital marketing, there are some traditional marketing strategies that remain effective. …
Sustainability in IMC: How to Communicate Green Initiatives Authentically
Image is everything. Gone are the days of fake claims and questionable business practices, at…
How to Turn a Viral Social Post into a PR Opportunity
Brands need to be quick and always aware of what the trends are in the…
How to Share Your Brand’s Story Without Sounding Salesy
Telling your brand’s story online isn’t just about your “About Us” page. It isn’t just…
Data Journalism and How It Helps PR
Content may be everywhere now, but credibility is what people hold onto. In the Philippines,…
Customer Journey Mapping for Integrated Marketing Communications: A Must for Philippine Brands
Marketing in the Philippines today goes beyond simply showing up on every platform. Filipino consumers…
Why Pop-up Activations Are a Game-Changer for Brands in the PH
In today’s fast-paced marketing world, brands are always seeking innovative ways to stand out—and pop-up…
Brand Activations in Marketing: Turn Audiences into Customers
With how saturated the market is, brands need more than just ads to capture attention.…
NGP Social Commentary: The Reputation of the Healthcare Industry
This coming May 5, 2025, we shall be celebrating two years after the declaration of…
Why Thought Leadership Matters to Your 2025 Marketing and PR Campaigns
It’s a competitive digital landscape out there. How is your brand keeping up? There are…