Never, ever be scared of telling the world how you started Scared that your brand…
Influencer, Creator, & KOL: PR Differences & Similarities
In today’s diverse influencer landscape, brands in the Philippines are spoiled for choice when it…
What Journalists Really Look for in a Press Kit
Hint: it’s not a flurry of emails, or a 56-slide powerpoint about your company’s entire…
The Value of Community Engagement In Your PR Strategy
I firmly believe that brands and companies should absolutely give to their communities just because.…
Why Messaging Consistency Is More Important Than Ever
People want consistency in their lives. Consistent routines, consistent lovers, and consistent friends. It makes…
5 Searing Signs Your PR Strategy Needs A Refresh
Here’s the searing, painful truth: sometimes a businessman’s intuition doesn’t solve everything. If you consider…
How to Build Trust in Your Brand During Uncertainty
From July 19 to July 29, 2024, Super Typhoon Carina (known internationally as “Gaemi”)…
If You’re Not Message Mapping, What is Your Brand Even Doing?
Why Message Mapping is a Must-Have for Brands in the Philippines We’ve seen it happen…
NGP Commentary: PR Needs a Story, NOT Just Talking Points!
With everyone being constantly bombarded with information from Tiktok, YouTube, lifestyle magazines, and even billboards,…
The NGP Way: Media Relations in a Nutshell
Being featured in the media is seen as a major achievement. Whether it’s a story…