Filipinos have always been heavy media consumers, but what’s interesting now is how those habits…
How to Use Analytics to Refine Your PR Strategy
Data doesn’t replace storytelling — it sharpens it.PR is and has always been deeply intertwined…
The PR KPI Playbook: What to Measure and Why
Public relations has evolved faster in the last two years than in the decade before…
How Cross-Functional PR Teams Elevate Campaigns
Behind every campaign that feels smooth, timely, and well-executed, there’s usually a group of people…
The State of PR in the Philippines: What Changed in 2025
PR in the Philippines is moving in ways you might not have noticed yet. Media…
Why Media Relations Is the Pulse That Keeps PR Alive
Why relationships, credibility, and storytelling still define great PR in the Philippines If you were…
How to Tell Complex Stories Simply: PR Skill for Modern Brands
Standing out today has little to do with how advanced or sophisticated your product is.…
From Coverage to Connection: How PR Moves Beyond Media Hits
Public relations has always been known for chasing coverage—securing the mention, landing the quote, getting…
NGPIMC PR ROI Calculator
Know your PR execution’s value before it even gets published. The NGP IMC ROI Calculator…
Real People, Real Proof: The Secret to Brand Believability
Key Takeaways Today’s audiences have built-in filters for advertising. They can smell a sales pitch…