Moms hold a powerful space in our everyday lives. They know the best when it comes to the things people genuinely care about in life, like raising kids, juggling responsibilities, managing a household, and trying to stay sane through all of it. So when a mom shares and talks about something that works for her, the community listens and puts its trust in these recommendations.
If you’re mapping out your influencer campaigns for 2026, here’s a solid lineup of mom creators who are doing meaningful work, each in their own style. This might just be your shortcut to understanding who’s worth paying attention to and why!
Saab Magalona
As a Filipino actress and singer, Saab is not new to the public eye. She knows her way around fame, yet she shows a steady, thoughtful presence on her social media accounts. Beyond her career, she openly talks about parenting, mental health, and navigating family life online, quite literally. She discusses these topics through her podcast, as well as her other social media accounts. Her content inspires and motivates her audience to live a fun life without disregarding hardships in life.
Iya Villiana-Arellano
Almost everyone knows that Iya’s energy is truly unmatched! Between strength training, school drop-offs, doing work, and raising five kids, she still manages to keep things light, humorous, and motivating. Her feed gives you that get-up-and-move push without being preachy. If your brand leans into wellness or active family lifestyles, she’s someone worth watching closely.
Mommy Chin (Abaw Fam)
Mommy Chin is the definition of authentic everyday mom content. People love her because she shows motherhood as it actually is, and she does it with warmth. Her content revolves around her journey as a mom of 2. She posts every day content with her family, fun videos, and personal recommendations about the things that make her mom life a bit more manageable.
Ciara Magallanes (Mommy Diaries PH)
Ciara has created one of the most helpful family-centered communities online. Parents follow her for practical tips, reviews, and step-by-step guides on parenting. Followers often praise her for her commanding voice, which is perfectly paired with her easy-to-understand explanations. Aside from content about being a mom, she also posts funny videos with her husband, showing an overall inspirational family life.
Jana Berenguer (Jana&Alonzo)
Jana’s content especially resonates with those raising children with special needs. Her journey with her son, Alonzo, has inspired families to embrace patience, understanding, and everyday progress. She’s open about the challenges she faces with his son’s therapies, but even more open about the learning and joy that come with it. She is one of those influencers that you can genuinely look up to for their strength and resilience.
Mommy Julie
Mommy Julie has become a go-to source for moms (and honestly, even non-moms) who want good recommendations. Most of her content revolves around the things she buys for her home, for herself, or especially for her daughter. She’s very open about the brands she actually uses, and she connects with them in her content.
Andi Manzano Reyes
Andi is a girl mom who shares everything from motherhood and travel to fashion and fun. Her content is a beautiful mix of everyday family moments with her daughters and playful adventures. She’s polished yet relatable. If you’re curious about family life with daughters or lifestyle content that balances fun and motherhood, Andi nails it!
Prax Yap
Prax posts about all sorts of things around her family and kids, like little parenting hacks, everyday routines, funny moments, and even the tricky situations she faces as a mom. She shares real-life scenarios of what it’s really like when you need to teach your child new things. This gives parents helpful ideas on how to explain things to their children in the most efficient way.
Isha Borromeo (Nanay Isha)
Nanay Isha’s feed is all about her mom life, product reviews, fashion finds, and everyday family moments with her boys. She loves sharing honest takes on the things she uses at home, such as her skincare, workout clothes, pambahay sets, or random mom hacks.
Doc Farah (docfarahtwins)
Doc Farah is a mom and a dentist who shares bits of her everyday mom life, parenting tips, dental advice, and family moments with her twin daughters, Ariana and Rosha. She is your influencer if you want to see fun family activities and thoughtful insights on health and hygiene. Her content is genuinely helpful in different ways, mainly for navigating motherhood and oral health purposes.
Making Your Shortlist a Little Easier
Finding the right momfluencer for your brand is easy when you are sure on what to look for. Each of the moms in this list brings something different to the table. So, start finding the voices that align with your brand, share real experiences, and bring value to their audience’s everyday life.
If you’re a brand that sees the power in real mom voices, we can help you find the perfect fit! Partner up with NGP IMC and we’ll guide you toward momfluencers whose stories, values, and communities naturally align with what you stand for.
Eager to form thoughtful partnerships that actually make sense? Let’s connect!
Irishbeth Relampagos is a writer who specializes in crafting copies across various content formats, mainly SEO blogs and marketing materials. Her passion for translating ideas into impactful content has helped brands connect with their audiences in ways that transcend superficial and transactional interactions.
Irishbeth pursued English Language Studies at Polytechnic University of the Philippines where she honed her skills in writing. While originally focused on writing poems and opinion pieces, she shifted her career path to content writing after a successful stint as an SEO content writer during her internship.