Why Every Small Business in the Philippines Needs This and How a PR Agency Can Help You Maximize It
Let’s talk about the “orange app”—Shopee!
If you’re a small business in the Philippines, you’re probably already on Facebook and Shopee. But are you making the most of both?
Linking your Facebook Page to your Shopee store helps customers find your products easily, builds trust in your brand, and makes buying from you a smooth, hassle-free experience.
Why Linking Matters
Filipinos spend about 4 hours a day on social media, with Facebook leading the pack. Meanwhile, Shopee is the top e-commerce site, attracting millions every day.
By linking the two, customers who find you on Facebook can shop your products easily, your Shopee store gains credibility with a verified Facebook page, and you can run Facebook ads that directly boost your Shopee listings
How to Link Your Facebook Page to Your Shopee Store
Step 1: Log in to your Shopee Seller Centre at https://seller.shopee.ph/
Step 2: Go to Shop Settings in your account, then select Shop Profile
Step 3: In the Social Media Accounts section, paste your Facebook Page URL (make sure it’s your official business page, not a personal profile or group) and hit Save
Step 4: Check your Shopee store profile, your Facebook Page should now show up as a clickable link
Step 5 (Optional but Recommended): Use Facebook Ads to drive more sales
- Create campaigns in Meta Ads Manager targeting your followers or similar audiences
- Send traffic directly to specific products or your Shopee store’s landing page
- Promote Payday deals, flash sales, new arrivals, or storewide discounts
Tips to Maximize This Setup
1. Keep Your Facebook Page Active
An inactive page can turn customers away. It signals a lack of credibility. Keep your content fresh by regularly posting real-life photos or videos of your products, customer testimonials and reviews, your brand story or advocacy, and behind-the-scenes moments from your business.
This helps build trust and familiarity before shoppers even click through to your Shopee store.
2. Consider Setting Up a Facebook Shop
If you want to take things a step further, Facebook lets you create a Shop through Commerce Manager. You can manually upload products from Shopee so people can browse directly on your Facebook Page.
It’s optional, but great for businesses that want to keep customers engaged without making them leave the app.
3. Highlight Customer Stories
Share user-generated content (UGC) and positive Shopee reviews on your Facebook Page as it builds trust through social proof, eases hesitation for first-time buyers, and strengthens loyalty by making customers feel seen and valued.
4. Make Them Feel Valued, Earn Their Loyalty
Linking your Facebook and Shopee is simple, but earning trust takes more than just a setup.
That’s where a PR and integrated marketing communications (IMC) agency comes in. They can help you tell your brand story in a way that feels real and professional, build a consistent, credible presence across both social media and e-commerce, get featured in local digital media for that all-important third-party validation, and guide influencer partnerships that actually drive traffic and conversions.
At the end of the day, it’s building trust that makes your brand stand out and that’s where a good PR agency makes all the difference.
Why PR Strategy Matters in E-commerce
Linking Facebook and Shopee is great for visibility, but what really connects you to customers is strong PR.
NGP IMC can help you define a clear brand voice and message, create content that builds real emotional connection, manage your reputation, and tie your online store into bigger marketing efforts, from social posts to media features
Without a strategy, you’re just another online shop. With the right PR, you become a brand people know, trust, and come back to.
And to truly maximize success, your brand needs more than just visibility; it needs consistency, credibility, and connection. That means keeping your Facebook Page active and engaging, telling your story in a way that feels real, and partnering with a PR agency that understands the nuances of both digital platforms and long-term brand reputation.
With NGP IMC by your side, you won’t just boost sales, you’ll build a brand that people believe in, talk about, and return to again and again.
Amy Ruth Valenzuela is a graduate of Far Eastern University, where she earned a Bachelor of Arts in Communication. With a strong passion for communications and media relations, Ruth has developed a diverse skill set that includes journalism, scriptwriting, events and production management, risk management, social media marketing, and layout and graphic design. Her experience in these areas has shaped her approach to storytelling and content creation, driving a commitment to excellence in every project. Ruth is dedicated to leveraging her expertise to create impactful narratives and foster meaningful connections in the industry.