If you’re already producing podcasts for your brand—whether for education, community engagement, or internal comms—you’re sitting on a content goldmine. Podcasts are powerful for building authority and connection, but they’re not SEO-friendly by default. Unlike blog posts, search engines can’t “listen” to audio (yet) the way people do.
That’s why repurposing your podcasts into SEO-boosting blog content is one of the smartest ways to extend the value of every episode.
In this guide, we’ll show you how to turn your podcast episodes into search-optimized blog content, increase your reach, and even support integrated marketing efforts. Plus, we’ll explore how a PR agency like NGP IMC can help you amplify it even further.
Why Repurpose Podcasts for SEO?
Here’s the simple truth: podcasts don’t rank on Google. Blog posts do.
If you already have listeners on Spotify, Apple Podcasts, or YouTube, that’s great—but without repurposing, you’re missing out on:
- Search traffic from people Googling relevant topics
- Backlink opportunities from other websites citing your expertise
- Longer audience engagement through written content
- Cross-platform discoverability
In short: repurposing your podcast is about giving your content a second, searchable life.
Step-by-Step: How to Turn a Podcast Into an SEO Blog
1. Transcribe the Episode
There are tools available to help turn your podcasts into text. Our intuitive favorites include:
- Otter.ai
- Descript
- Rev
- Google Docs’ Voice Typing (for basic setups)
- Gemini
This gives you a text version of your episode, which is the raw material you’ll shape into a blog. Bonus: transcriptions also support accessibility and can be used as downloadable content.
Pro tip: Read through the transcript while giving your podcast recording another listen, so you can easily catch mistakes or typos.
2. Identify Your Target Keyword
Match your target keywords to your episode topics. For instance, if your episode is about “How Filipinos Can Better Combat Dengue Outbreaks,” potential SEO blog keywords might be:
- “How to avoid dengue”
- “Dengue prevention in PH summer 2025”
- “Prevent dengue in schools PH”
- “Best ways to prevent dengue PH”
Choose one primary keyword and a few secondary ones for support.
3. Write a Search-Optimized Blog Version
Your blog should be more than a transcript. Instead, reframe the episode as a digestible, structured article.
Our suggested format:
- Introduction (what the blog will cover)
- Main takeaways or insights from the episode
- Quotes or timestamps from the speaker(s)
- Listicles or headers to improve readability
- Call-to-action (CTA): Subscribe to podcast, contact your team, download a guide, etc.
Use keywords naturally in:
- The title
- Subheadings (H2 or H3 tags)
- Meta description
- Image alt tags (if you include visuals)
4. Embed the Podcast Player
If possible, embed the actual audio episode near the top of the blog post. This improves time-on-page, which is a Google ranking signal, and encourages engagement from both readers and listeners.
Tools like Spotify, Anchor, and YouTube provide easy embed codes.
5. Link Internally and Externally
Link your podcast blog to:
- Related blog posts on your site (to help SEO)
- Useful third-party resources (for added value)
- A contact form, product page, or social channel (for conversion)
6. Promote on Multiple Channels
Once the blog is live, cross-promote:
- Social media (with quote cards or episode snippets)
- Email newsletters (feature the latest blog episode weekly or monthly)
- LinkedIn (great for professional thought leadership)
In the Philippines, where Facebook, Messenger, and Viber remain dominant, you can even distribute blog snippets or links via:
- Viber Community broadcasts
- Messenger drip messages
- Social carousel posts
Additional Formats You Can Try
Repurposing goes beyond blog posts! You can also turn podcast content into:
- Infographics (e.g., 5 steps mentioned in the episode)
- Twitter/X threads or LinkedIn posts with quotes
- Short Reels or TikTok videos featuring highlights
- Email series using episode topics as weekly themes
This extends your reach by repurposing and adapting what you’ve already produced.
How We Can Help
A PR agency that also has expertise in IMC, like NGP IMC, can::
- Handle your podcast-to-blog repurposing workflow
- Optimize blog drafts for SEO
- Create multimedia versions of your episode content
- Plan distribution calendars for both search and social
- Help identify trending, timely angles to position your episode (great for newsjacking or real-time PR)
If you’re a business owner or comms lead juggling multiple priorities, this kind of support ensures your podcast delivers results, not just downloads.
So if your brand is already podcasting, you’re halfway to an SEO win. You just need to package it the right way!
With the right keywords, blog structure, and content promotion strategy, each episode can become a lasting piece of discoverable content, not just for your current listeners, but for future customers searching online for exactly what you offer.
And in a digital landscape as dynamic as the Philippines, that kind of visibility is priceless.
Get started on content repurposing with NGP IMC today.