The easiest way to get noticed nowadays is to trend on social media. When your…
The Role of Storytelling in PR
Everyone loves a good story. From conversations (or chika) with our friends about what we’ve been…
Better Together: Marketing & Public Relations
According to experienced career services professional Jennifer Herrity’s article on Indeed, it has gotten harder…
Why Community Management is Vital
For all the time people spend online, it is no wonder that we have begun…
Why Communications Are Vital for Organizations
Modern society currently relies heavily on communications. Even brands and organizations need to connect with…
5 Best Digital PR Practices in 2023
In their latest social media trend report, Ogilvy predicts that organic and earned marketing efforts…
NGP HOW-TO #2: 4 Tips for Compelling Digital PR Call-to-Action
Now that you’ve learned some content planning best practices, we should admit: we left out…
NGP HOW-TO #1: The 5 Best Content Planning Practices for Digital Marketing
Here’s the truth: If you want to create a positive impact as a business, you…
3 Ways to Maximize B2B Digital Influencer Marketing
What is B2B influencer marketing? Digital Influencer marketing is a strategy where a company leverages…
Corporate Public Relations Best Practices
Keeping a positive company image can be a bumpy ride for some corporations, while others…