Working with influencers is key to amplifying so many types of brands. But in the…
The State of PR in the Philippines: What Changed in 2025
PR in the Philippines is moving in ways you might not have noticed yet. Media…
How Much Should You Budget for Influencer Campaigns in 2026?
Influencer marketing has long grown beyond a shiny add-on. One minute, it is a “nice…
How to Tell Complex Stories Simply: PR Skill for Modern Brands
Standing out today has little to do with how advanced or sophisticated your product is.…
From Coverage to Connection: How PR Moves Beyond Media Hits
Public relations has always been known for chasing coverage—securing the mention, landing the quote, getting…
Data Journalism and How It Helps PR
Content may be everywhere now, but credibility is what people hold onto. In the Philippines,…
Customer Journey Mapping for Integrated Marketing Communications: A Must for Philippine Brands
Marketing in the Philippines today goes beyond simply showing up on every platform. Filipino consumers…
Crisis SEO: Manage Your Brand Reputation on SERPs in the PH
A single viral Facebook post, a negative news article, or even one unhappy customer can…
Why Search Intent Should Dictate Your Content Strategy
Digital marketing often emphasizes catchy headlines, trending hashtags, and quick SEO wins. But if your…
Brand Activations in Marketing: Turn Audiences into Customers
With how saturated the market is, brands need more than just ads to capture attention.…