It’s more than just a polite gesture. It’s good PR. Sometimes, the most powerful message…
How to Use TikTok Trends to Show Your Brand’s Best Personality
And why PR is key to making it stick! TikTok is where culture happens now. …
Match Facebook Ads, Flyers for Best Results: Double Your Clicks
A brand’s identity should be consistent throughout all aspects of a business, especially in marketing. …
How to Repurpose Old Blogs into Fresh Posts, The Easy Way
Have you ever noticed how some products only ever change their packaging, but the product…
Local Pride is Your Best Asset. Here’s How to Make the Most of It.
When was the last time you considered where your favorite product or item was made?…
Threads vs. Twitter (X): Navigating Crises Per Platform
A brand’s image and reputation are everything, especially in the fast-paced digital world of social…
Event Marketing + Digital PR: Amplifying Live Experiences Online
Despite the increase of digital marketing, there are some traditional marketing strategies that remain effective. …
Sustainability in IMC: How to Communicate Green Initiatives Authentically
Image is everything. Gone are the days of fake claims and questionable business practices, at…
How to Turn a Viral Social Post into a PR Opportunity
Brands need to be quick and always aware of what the trends are in the…
Viral Content: What Makes Posts Shareable?
In this day and age, the brand that does not utilize digital marketing will lose. …