Key Takeaways Today’s audiences have built-in filters for advertising. They can smell a sales pitch…
How E-Commerce Changed the Way We Shop
Key Takeaways If you open your phone today “just to browse” on the Orange App,…
Can You Use AI for PR? When Used Right, Yes!
Using Generative AI for Media Monitoring, Outreach, and Crisis Simulation Photo by Immo Wegmann on…
How to Pick the Right PR Partner: Your Industry Matters
Key Takeaways How do you choose the right PR agency for your brand? Do you…
Why DIY PR Falls Flat — And How To Turn It Around
Key Takeaways Brands love the idea of doing PR in-house. With this strategy, the company…
Choosing the Right PR Approach for Your Brand
Know the Difference Between One-Off PR Programs and Long-Term PR Campaigns Key Takeaways When building…
Relevance vs. Recklessness: The Art of Knowing When Not to Comment
When news breaks, everyone rushes to say something. Brands also feel the compulsion to have…
The Voice of Your Brand: How PR Shapes A Great Spokesperson
Key Takeaways Every brand hits that moment when someone must step into the spotlight. A…
The Secret Ingredient in Great Brand Stories? Real People
Every brand claims to “tell stories.” But scroll through most company pages and what you’ll…
Amplifying Press Coverage Through Owned Channels
Press coverage is a validation that your story matters. There’s an excitement that comes with…