Why Message Mapping is a Must-Have for Brands in the Philippines We’ve seen it happen…
NGP Commentary: PR Needs a Story, NOT Just Talking Points!
With everyone being constantly bombarded with information from Tiktok, YouTube, lifestyle magazines, and even billboards,…
The NGP Way: Media Relations in a Nutshell
Being featured in the media is seen as a major achievement. Whether it’s a story…
Crisis PR in 2025: Controlling the Narrative Through Storytelling
Having a Crisis Management PR Plan is no longer an optional part of a business…
The Power of Consistency in PR Campaigns
In a media environment that’s constantly evolving with new trends, platforms, and changing consumer behaviors,…
Leveraging PR, Creative, and Digital for Better Storytelling
Consumers are not satisfied with simple ads or scattered content anymore. They want stories that…
Print or Digital? Telling Your Brand Story
In today’s fast-moving marketing world, businesses would often wonder what is the right medium to…
How to Monitor Your Brand Online for Free
How Social Listening and Smart PR Drive Business Growth People are talking about your brand,…
How to Connect Your Facebook Page with Your Shopee Store
Why Every Small Business in the Philippines Needs This and How a PR Agency Can…
What is ‘De-Influencing’? PR, Marketing in the Influencer Landscape
Why Good PR Is Your Brand’s Best Defense (and Offense) We used to be all…