Consumers are not satisfied with simple ads or scattered content anymore. They want stories that…
The Silent Killer: Siloed Messaging, Obsession With Connection
Why Integrated Marketing Communication Is the Cure In this era’s parasocially connected Filipino market, brands…
The Web of PR and IMC: Omnichannel Storytelling
Photo by Shannon Potter on Unsplash In today’s diverse media landscape, there’s more than one…
Why Brand Storytelling Still Works
Have you ever paused mid-scroll to watch (and tear up at) a Kwentong Jollibee video…
Building an Impactful PR Campaign That Lives Beyond Launch
What goes on in PR, and why is it so important? If you’re still here,…
What Makes A Story Newsworthy? A Simple Guide To Filipino Media
The power of good stories can make or break a business… so much so that…
How To Use ‘Thank You’ Posts To Boost Your Brand Image
It’s more than just a polite gesture. It’s good PR. Sometimes, the most powerful message…
What is ‘De-Influencing’? PR, Marketing in the Influencer Landscape
Why Good PR Is Your Brand’s Best Defense (and Offense) We used to be all…
Local Pride is Your Best Asset. Here’s How to Make the Most of It.
When was the last time you considered where your favorite product or item was made?…
Why Vanity Metrics Are Killing Your IMC ROI
And Your Brand Should Be Tracking Instead Beyonce said it best: pretty hurts. That is,…