From July 19 to July 29, 2024, Super Typhoon Carina (known internationally as “Gaemi”)…
If You’re Not Message Mapping, What is Your Brand Even Doing?
Why Message Mapping is a Must-Have for Brands in the Philippines We’ve seen it happen…
NGP Commentary: PR Needs a Story, NOT Just Talking Points!
With everyone being constantly bombarded with information from Tiktok, YouTube, lifestyle magazines, and even billboards,…
The NGP Way: Media Relations in a Nutshell
Being featured in the media is seen as a major achievement. Whether it’s a story…
Crisis PR in 2025: Controlling the Narrative Through Storytelling
Having a Crisis Management PR Plan is no longer an optional part of a business…
The Power of Consistency in PR Campaigns
In a media environment that’s constantly evolving with new trends, platforms, and changing consumer behaviors,…
Leveraging PR, Creative, and Digital for Better Storytelling
Consumers are not satisfied with simple ads or scattered content anymore. They want stories that…
The Silent Killer: Siloed Messaging, Obsession With Connection
Why Integrated Marketing Communication Is the Cure In this era’s parasocially connected Filipino market, brands…
The Web of PR and IMC: Omnichannel Storytelling
Photo by Shannon Potter on Unsplash In today’s diverse media landscape, there’s more than one…
Why Brand Storytelling Still Works
Have you ever paused mid-scroll to watch (and tear up at) a Kwentong Jollibee video…