In today’s fast-paced marketing world, brands are always seeking innovative ways to stand out—and pop-up…
Brand Activations in Marketing: Turn Audiences into Customers
With how saturated the market is, brands need more than just ads to capture attention.…
NGP Social Commentary: The Reputation of the Healthcare Industry
This coming May 5, 2025, we shall be celebrating two years after the declaration of…
Why Thought Leadership Matters to Your 2025 Marketing and PR Campaigns
It’s a competitive digital landscape out there. How is your brand keeping up? There are…
Best Tips for a Newsworthy PR Campaign in the Philippines
Getting your brand’s message across in a newsworthy PR campaign can be hard, especially in…
Elevate Your Media Relationships: Strengthening Connections for PR Success
How do you treat a friend? With care, respect, and regular communication. The same approach…
Getting Started with Digital Project Management in Marketing
In marketing’s fast-evolving world, organizing and being efficient are key to running successful campaigns. This…
What Is Earned Media in Public Relations? How Brands Can Leverage It for Business Success
Earned media is the gold standard in public relations. Simply put, a brand gains unpaid,…
The Importance of Brand Image and Good PR in the Digital Age
Brand image is everything in today’s hyperconnected world. How a brand is perceived by its…
Top Integrated Marketing Communications (IMC) Trends to Watch in 2025
As we approach 2025, the world of marketing continues to evolve, requiring brands to adopt…