Real estate is an incredibly competitive business. It’s affected by changing market values and fluctuations…
How to Create a Strong Digital Reputation Management Strategy
In business, reputation is everything. As business magnate Richard Branson said, “Your brand name is…
PR & Media Relations: How to Build Strong Media Relationships
Public relations is all about relationships — cultivating healthy relationships with the public, relevant stakeholders,…
The Power of Social Media in Good PR
The easiest way to get noticed nowadays is to trend on social media. When your…
The Role of Storytelling in PR
Everyone loves a good story. From conversations (or chika) with our friends about what we’ve been…
Better Together: Marketing & Public Relations
According to experienced career services professional Jennifer Herrity’s article on Indeed, it has gotten harder…
5 Best Digital PR Practices in 2023
In their latest social media trend report, Ogilvy predicts that organic and earned marketing efforts…
Corporate Public Relations Best Practices
Keeping a positive company image can be a bumpy ride for some corporations, while others…
Shared Value and Corporate Public Relations
Climate change. Natural and man-made disasters. Political unrest. A global pandemic. Yet despite all that,…
Why is Advocacy the Future of Public Relations?
I have a very unlikely example for advocacy in Public Relations and digital marketing. It…