CEMEX Promotes Health and Safety Initiatives to Customers Nationwide

Safety has always been the top priority in the construction industry. More than ensuring the sustainability of operations, a culture of commitment to safety shows the value that manufacturers and builders put to work, day in and day out.


Cement manufacturer and building solutions expert CEMEX Philippines had this in mind when it recently launched the SHIELD (Safety and Health Initiatives for Enablers, Leaders, and Doers) Program to promote the importance of health and safety to its various customers’ frontliners and contractors.


CEMEX Philippines SHIELD Program


The SHIELD Program provided hardware store employees and workers with Health Wallets with pre-loaded value which can be redeemed in the form of medical services, including consultation, check-up, etc.


In addition to the Health Wallets, CEMEX also installed first-aid cabinets in almost a hundred hardware stores nationwide. These are equipped with medical essentials ready to be used by store employees anytime.


“When you’re in the business of supplying construction materials, how you take care of your people says a lot about the quality of products that you have,” remarked Jen Valenzuela, CEMEX Philippines marketing manager. “Even more so than providing excellent service, it is our lifelong commitment and responsibility to ensure the health and safety of our community.”


What is SHIELD?


SHIELD is designed to extend the company’s health and safety values to its retail and institutional partners. Aside from the Health Wallet and first aid cabinets, the company furnishes construction worksites with essential safety signages as well.


CEMEX proactively trains its employees and contractors to become safety leaders who will promote high safety standards and best practices in the construction industry and in communities where it operates. Wearing of Personal Protective Equipment (PPE) and practicing apt caution are strictly implemented by the company especially among its contractors.


Like SHIELD, CEMEX’s other programs aim to make safety a part of its employees’ everyday lives. These initiatives include the regular wellness programs for workers and their families, the Ligtas 24-Oras Program, and Listo Tayo! Road Safety Campaign for children which has already educated over 10,000 students in the Philippines.


“As a company which upholds a culture of commitment to responsible and safe operations, CEMEX aims to lead the way towards practicing the highest level of safety standards in the construction industry and encourage our partners and customers to do the same,” said Camille Ladores, CEMEX marketing officer.


About Cemex Philippines


CEMEX Philippines is the manufacturer of the first eco-labeled cement brands in the country including Island Portland Cement, Rizal Portland Super, Rizal Masonry Cement, APO Portland Premium, APO Portland Cement, APO Masonry Cement, Palitada King and APO Pozzolan. Follow CEMEX Philippines on social media (Facebook and Instagram) and visit www.cemexphilippines.com. For partnerships, contact the Public Affairs Unit at (632) 849 3600.

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