So let’s talk about something every brand team in the Philippines eventually debates at least…
AI for PR & Influencer Engagement: Use It Ethically, Effectively
As is typical of emerging technologies, artificial intelligence or AI has been either raved or…
Trust as Currency: The Ethics of Influencer Marketing
Creators were once simply sharing their personal favorites online. Next, they were shaping buying decisions…
The Truth About Negotiating with PH Influencers via an Agency
Working with influencers is key to amplifying so many types of brands. But in the…
How Much Should You Budget for Influencer Campaigns in 2026?
Influencer marketing has long grown beyond a shiny add-on. One minute, it is a “nice…
How I Choose Influencers for Campaigns: A Guide for Philippine Brands
One of the realities I learned as an influencer relations manager is this: a million…
Understanding Nano, Micro, and Macro Influencers: How to Leverage Each for Marketing Success
Influencer marketing is one of today’s most effective campaign strategies. A 2023 Rakuten survey found…
The Power of Influence: Influencer Marketing Campaigns We Love
From macro to niche, influencers have been touted as an effective medium for brand visibility…
The Power of Digital Marketing: Campaigns and Their Impact on Today’s Landscape
Digital marketing, also known as online marketing, is the use of electronic devices and the…
Influencer Marketing Trends to Tap Into for 2024
In the ever-evolving landscape of digital marketing services, staying ahead of the curve is not…