In today’s hyper-connected, hyper-personalized, yet increasingly siloed environment, brands are clamoring for more than just…
Storytelling as Strategy: The PR Advantage in 2026
At this point, “storytelling” has become one of those phrases everyone uses and few people…
How to Tell Complex Stories Simply: PR Skill for Modern Brands
Standing out today has little to do with how advanced or sophisticated your product is.…
How to Build Brand Affinity Through Nostalgia Storytelling
When I was younger and my mother was working abroad (and sometimes even after), my…
How Advocacy Campaigns Use Storytelling to Create Change
Media is both powerful and influential. Here’s how it can create positive change. Last August…
NGP Commentary: PR Needs a Story, NOT Just Talking Points!
With everyone being constantly bombarded with information from Tiktok, YouTube, lifestyle magazines, and even billboards,…
Why Brand Storytelling Still Works
Have you ever paused mid-scroll to watch (and tear up at) a Kwentong Jollibee video…
How to Share Your Brand’s Story Without Sounding Salesy
Telling your brand’s story online isn’t just about your “About Us” page. It isn’t just…