In this day and age, the brand that does not utilize digital marketing will lose.
Over 5 billion people worldwide use social media. That’s over 60% of the human population! And that number is only growing with an average of 6.5 new users every second.
When you talk about the Philippines, over 70% of our population actively uses the internet.
There is no channel more efficient to reach a target market than through the internet and social media.
The problem is how to make a brand stand out amongst so much content littering the digital world.
The Key Is Going “Viral”
Viral content works like a virus in the digital world. It passes from user to user at such a high rate that it seems almost impossible to get under control. From a marketing perspective, its like striking gold. At first, it was really like striking gold, in which the chances of going viral were completely random – but over time, sociologists, psychologists, and marketers have been able to understand how and why certain content does go viral. Some digital marketing agencies have created their own methods to utilize this.
Common themes with successful viral posts is that they:
- Evoke strong emotional responses
- Use relatable content
- Engage through formats such as videos and memes
The trick here is to get the right content to reach the right target market.
Creating the right content to make a video or post go viral can be a daunting task for inexperienced marketers, so here are some of the finer points to get a brand started.
- Make the content visually appealing
No matter what your brand, product, or service may be, no matter how good it is or even if it is the best of its kind, it will never go viral if you use blurry videos or pictures or have displeasing visuals.
Always make content visually pleasant. Take high-definition pictures and videos, learn how to angle shots, use lighting, or incorporate different techniques to make content stand out.
Capture an audience’s eye, and you will gain the attention needed to get your message across through their screen and into their train of thought.
- Capture emotion and aim for relatability
The audience is human, and they feel all the human emotions that everyone else feels. Use the content to tap into an audience’s feelings. Memory is tied heavily with emotion, so using emotion as a hook will make the content memorable and make them more likely to interact.
Successful emotionally resonant content can transport the audience into the shoes of the subject, making them think about the situation and how they would do.
- Tell a story
Everyone loves a good story. It can be in many forms or through different channels, but a good story has an impact. Put this in tandem with touching an audience’s emotions, and a brand has a sure-fire way to grab its audience’s attention. There are many stories to tell, and it will depend on what the brand image is, or what brand strategy is being pursued.
Related: The Role of Storytelling in PR
- Teach or make tutorials
Always seek to add value with your content!
There is a large audience for learning, and many are interested in different subjects. If a brand’s products or services can teach, then this is a good strategy to gain a following.
Creating tutorial videos is a great way to garner interactions and keep an audience excited about future content. Teach, but don’t give too much away. Always save some information for the next video to keep an audience excited for the next one.
- Build off what’s trending
Going along with the newest fad might seem lazy, but it’s a proven technique to get your content out there.
New dance crazes, trending effects or camera shots and transitions, current events, seasonal topics, etc, are all fair game. Using content that is trending and adding a special, branded twist creates relatability while setting a brand apart from the others.
Essentially, a brand is taking advantage of how the content is flowing and using that to create brand awareness or to boost their image.
More to Read about Virality
- Do You Really Need to Go Viral?
- How To Go Viral
- TikTok Triumph: The Power of Virality in Brand Marketing
- The Best TikTok Campaigns in the Philippines: What Brands Can Learn
- How to Get More Views on TikTok in 2025
- Instagram Reels: Expanding Your Brand Presence
- Trendjacking: The Dynamic Strategy Elevating Brands in Digital Marketing
- Succeed in Social Media Marketing!
How a PR & Digital Marketing Agency Can Help
There are many and more details to creating viral content, ones which established digital marketing and PR agencies are very successful in incorporating. These agencies have tried and tested strategies from handling many kinds of brands, offering invaluable insight as to how audiences are likely to interact with content.
Using these strategies with each other creates a larger success rate for content. Partnering with a PR and digital marketing agency doubles that success rate as you tap into their plethora of marketing knowledge and use successfully implemented strategies, avoiding the extra expenses and a lot of trial and error that emerging brands will likely go through – essentially skipping the learning curve all together.
We’re here to hold your hand through your content – viral or not.
Work with NGP IMC today!
Jem earned a Bachelor’s Degree in Marketing from the University of Asia and the Pacific. When h’s not sharpening his digital marketing skillset, he’s out writing technical articles or reading a good book (or two).
