Social media on iPhone X

5 Rules of Social Media Marketing and Strategy

Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just go to waste.   Why Can’t I Just Post Content?   Sure, you can just post stuff and see what sticks but that would […]

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Focus Areas of Digital Marketing: What You Need to Know

People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy based on these tools.   What Exactly is Digital Marketing?   Before going into the detailed bits of digital marketing, it is important to […]

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Social media apps seen on a mobile phone.

How to Create Engaging Content on Social Media

Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means that you’ll probably get more followers altogether. Why is Engagement Important? Social media engagement creates more awareness for your brand. Posting regularly is not […]

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How to Create Buyer Personas for Your Social Media Campaign

Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts. Why Do You Need Buyer Personas for Social Media? One of the common mistakes that businesses or advertisers make is that they just throw […]

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