5 Rules of Social Media Marketing and Strategy
Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just…
Focus Areas of Digital Marketing: What You Need to Know
People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy…
4 Rules for Organic Engagement Growth on Social Media
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social…
How to Deal with Negative Mentions on Your Social Media Page
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative…
How to Turn Social Media Page Likers to Brand Advocates
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates…
How to Create Engaging Content on Social Media
Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means…
How to Create Buyer Personas for Your Social Media Campaign
Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts.…