Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without having a solid social media marketing strategy. Without a strategy, the efforts and resources may just go to waste. Why Can’t I Just Post Content? Sure, you can just post stuff and see what sticks but that would […]
People know about digital marketing but many do not understand that it is an umbrella term. Knowing the different disciplines of digital marketing can help you better plan your marketing strategy based on these tools. What Exactly is Digital Marketing? Before going into the detailed bits of digital marketing, it is important to […]
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social media manager to take care of all your brand’s accounts, but you should be able to know the basics for organic social media growth. […]
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative mentions. Dealing with negative mentions on social media pages can be a tricky. One wrong move, and the interaction can go viral or it […]
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates with a few simple tips. Getting people to like your page and your content is already half the battle. You still need to get […]
Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means that you’ll probably get more followers altogether. Why is Engagement Important? Social media engagement creates more awareness for your brand. Posting regularly is not […]
Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts. Why Do You Need Buyer Personas for Social Media? One of the common mistakes that businesses or advertisers make is that they just throw […]