Earned media is the gold standard in public relations. Simply put, a brand gains unpaid,…
What Is a Crisis Management Plan? A Complete Guide
Business is a huge game of taking risks and making strategic decisions. Setbacks and failures…
Understanding Paid Media in Public Relations: A Guide to Maximizing Impact
Today, paid media often serves as a strategic tool for amplifying a brand’s message and…
Understanding Owned Media in Public Relations: A Key to Business Success
In public relations, media can be divided into three primary categories: paid media, earned media,…
Who are the Top Influencers in Davao Today? (2025)
With the extreme popularity of social media platforms in the Philippines like TikTok, Instagram, and…
Who are the Top Influencers in Cebu Today? (2025)
Cebu isn’t just known for its beautiful beaches, mouthwatering lechon, and historical landmarks—it’s also home…
How to Create an Integrated Marketing Plan for Your Business or Public Relations Agency
Having a concrete plan is pivotal in business. Brands must meticulously craft integrated marketing plans…
Best Integrated Marketing Communication Tools for Successful Campaigns
Successful campaigns are not just about having the right people for the job. You need…
Defining Your Target Audience: Why It’s Important for PR and Marketing Success
Successful marketing and PR hinges on one crucial aspect: a deep understanding of your audience. …
Strategies for Effectively Managing Online Customer Feedback and Reputation
These days, what people say about your business online can make or break you. Great…