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Jollibee in the evening
Public Relations

Why Brand Storytelling Still Works

Have you ever paused mid-scroll to watch (and tear up at) a Kwentong Jollibee video…

August 28, 2025
Kriztin Cruz 2025-08-28T15:11:40+08:00
Rocketship launching
Public Relations

Building an Impactful PR Campaign That Lives Beyond Launch

What goes on in PR, and why is it so important?  If you’re still here,…

August 20, 2025
Kriztin Cruz 2025-08-20T23:57:25+08:00
just in pubmat from philippine star
Public Relations

What Makes A Story Newsworthy? A Simple Guide To Filipino Media

The power of good stories can make or break a business… so much so that…

August 20, 2025
Kriztin Cruz 2025-08-20T23:25:18+08:00
newspapers on a table
Digital Marketing

Why Traditional Media Still Works in a TikTok World

As the world slowly turns paperless, do radio, magazines, and newspapers still matter? (Short answer:…

August 20, 2025
Kriztin Cruz 2025-08-20T17:13:44+08:00
Cookies on a sheet
Digital Marketing

The Cookieless Future: Baking Practical Strategies

Why First-Data, with Good PR and Digital Integration, Matters More Than Ever Cookies may now…

July 28, 2025
Kriztin Cruz 2025-07-28T21:56:02+08:00
a blue mouse on a table
Digital Marketing

Why You Need Better SEO, Organic Rankings for Earned Media

A Must-Know for Brands That Want to Be Seen, Trusted, and Clicked If you own…

July 28, 2025
Kriztin Cruz 2025-07-28T21:44:03+08:00
gmail on a laptop
Digital Marketing

How to Personalize, Segment Emails for E-commerce

Why Personalized Emails Work for Brands – and How a Good PR Strategy Makes Them…

July 28, 2025
Kriztin Cruz 2025-07-28T21:33:32+08:00
Literal screenshot of a Tiktok on the browser
Digital Marketing

SEO on TikTok? Yes! Here’s How To Turn the Tables on the Internet

And Why Partnering with a PR Agency Helps With SEO Efforts on Social Media TikTok…

July 28, 2025
Kriztin Cruz 2025-07-28T21:21:15+08:00
ad copy on a sign
Digital Marketing

4 Ways To Use AI For Powerful Ad Copy

And Why Good PR Still Makes the Message Matter AI is controversial, and has been…

July 21, 2025
Kriztin Cruz 2025-07-21T15:49:25+08:00
notebook on a table
Public Relations

How to Share Your Brand’s Story Without Sounding Salesy

Telling your brand’s story online isn’t just about your “About Us” page. It isn’t just…

May 31, 2025
Kriztin Cruz 2025-05-31T13:05:00+08:00

Posts pagination

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Latest Posts
  • 1 PR Evolution illustration
    How Public Relations is Evolving in the Influencer Economy
    May 23, 2026
  • 2 influencer shoot
    Influencers or Nah? How PR Supports a Brand Launch in the Philippines (and if You Actually Need Them)
    May 23, 2026
  • 3 PR Person
    How PR Campaigns Work Today: From Press Releases to Influencers to Brand Reputation
    May 23, 2026
  • 4
    PR Terms, But Make It Make Sense: Owned, Earned, and Paid        
    May 15, 2026
  • 5
    PR in the Philippines: What Brands Are Really Paying For
    May 15, 2026

NGP-IMC is a PR and digital agency based in the Philippines. For over 25 years, NGP-IMC has helped develop and bring to life highly targeted integrated marketing campaigns across traditional and digital platforms.

Connect with us

hello@ngpimc.com

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  • Home
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    • Public Relations Services
    • Digital Marketing
    • Integrated Marketing Communications
  • Our Work
  • Our Insights
  • Contact Us

© 2022 NGP Integrated Marketing Communcations, Inc. - All Rights Reserved