If you’re already producing podcasts for your brand—whether for education, community engagement, or internal comms—you’re…
Why Vanity Metrics Are Killing Your IMC ROI
And Your Brand Should Be Tracking Instead Beyonce said it best: pretty hurts. That is,…
Using Employee-Led Storytelling to Amplify CSR Efforts
Integrated school. Integrated marketing agency. This outreach was what we called a core memory-maker. The…
CDPs vs. CRMs: Which Do You Need for Integrated Campaigns?
A Guide for Philippine Businesses Looking to Get the Most from Their Customer Data Let’s…
Building a Single Customer View (SCV) for IMC Success
Why It’s Key to Marketing Integration in the Philippines Online, offline, through sales teams, in-store…
How to Measure Brand Lift in Integrated Campaigns
For Brands That Want to Measure What Really Matter Most marketers in the Philippines know…
Measuring Offline PR Impact: Traditional PR in the Digital Age
A Perspective for Local Brands That Want to Maximize Reach Social media analytics. Click-through rates.…
Press Release Distribution for Hyperlocal Audiences
How to Reach Barangay-Level Communities and Niche Markets in the Philippines When most people think…
Your Grassroots PR Strategy Guide 2025
How Brands Can Build Real Connections at the Community Level In an era of social…
What Is Dark Social?
Navigate the Hidden Side of Social Sharing and Use it for Your PR Strategy If…