Keeping a positive company image can be a bumpy ride for some corporations, while others…
Shared Value and Corporate Public Relations
Climate change. Natural and man-made disasters. Political unrest. A global pandemic. Yet despite all that,…
How To Go Viral
What does it mean to go viral, and what is the secret to going viral…
Why is Advocacy the Future of Public Relations?
I have a very unlikely example for advocacy in Public Relations and digital marketing. It…
The 3 Types of Media to Publicize Your Business
When content competition is rife and businesses are building strategies on how to produce valuable…
How Your Business Should Engage with Publicity
4 tips on how to get your brand seen and heard, the PR way The…
Digital Marketing Trends to Watch Out For (in 2nd Half of 2021)
In this digital era, businesses have had to adapt fast to rise above exceptional challenges…
How to Create a Solid Outreach Strategy
Marketing in the digital age looks starkly different. According to the World Economic Forum, “The…
Public Relations in the Age of Participation
You’ve heard of the age of likes and shares, the age of memes, the age…
The Rise of Influencer Marketing and How it Can Help Your Brand
Influencer marketing isn’t exactly a new player in the game especially in the digital marketing…