Press coverage is a validation that your story matters. There’s an excitement that comes with…
Why PR Is the New Engine of Search and AI Visibility
Key Takeaways PR and SEO used to live on opposite sides of the marketing world—PR…
How Advocacy Campaigns Use Storytelling to Create Change
Media is both powerful and influential. Here’s how it can create positive change. Last August…
Why Emerging Startups Should Tell Their Origin Story
Never, ever be scared of telling the world how you started Scared that your brand…
Influencer, Creator, & KOL: PR Differences & Similarities
In today’s diverse influencer landscape, brands in the Philippines are spoiled for choice when it…
What Journalists Really Look for in a Press Kit
Hint: it’s not a flurry of emails, or a 56-slide powerpoint about your company’s entire…
The Value of Community Engagement In Your PR Strategy
I firmly believe that brands and companies should absolutely give to their communities just because.…
Why Messaging Consistency Is More Important Than Ever
People want consistency in their lives. Consistent routines, consistent lovers, and consistent friends. It makes…
5 Searing Signs Your PR Strategy Needs A Refresh
Here’s the searing, painful truth: sometimes a businessman’s intuition doesn’t solve everything. If you consider…
How to Build Trust in Your Brand During Uncertainty
From July 19 to July 29, 2024, Super Typhoon Carina (known internationally as “Gaemi”)…