The power of good stories can make or break a business… so much so that…
How To Use ‘Thank You’ Posts To Boost Your Brand Image
It’s more than just a polite gesture. It’s good PR. Sometimes, the most powerful message…
What is ‘De-Influencing’? PR, Marketing in the Influencer Landscape
Why Good PR Is Your Brand’s Best Defense (and Offense) We used to be all…
Local Pride is Your Best Asset. Here’s How to Make the Most of It.
When was the last time you considered where your favorite product or item was made?…
Why Vanity Metrics Are Killing Your IMC ROI
And Your Brand Should Be Tracking Instead Beyonce said it best: pretty hurts. That is,…
Using Employee-Led Storytelling to Amplify CSR Efforts
Integrated school. Integrated marketing agency. This outreach was what we called a core memory-maker. The…
CDPs vs. CRMs: Which Do You Need for Integrated Campaigns?
A Guide for Philippine Businesses Looking to Get the Most from Their Customer Data Let’s…
Event Marketing + Digital PR: Amplifying Live Experiences Online
Despite the increase of digital marketing, there are some traditional marketing strategies that remain effective. …
Building a Single Customer View (SCV) for IMC Success
Why It’s Key to Marketing Integration in the Philippines Online, offline, through sales teams, in-store…
How to Measure Brand Lift in Integrated Campaigns
For Brands That Want to Measure What Really Matter Most marketers in the Philippines know…