Public relations is all about relationships — cultivating healthy relationships with the public, relevant stakeholders,…
The Power of Social Media in Good PR
The easiest way to get noticed nowadays is to trend on social media. When your…
The Role of Storytelling in PR
Everyone loves a good story. From conversations (or chika) with our friends about what we’ve been…
Better Together: Marketing & Public Relations
According to experienced career services professional Jennifer Herrity’s article on Indeed, it has gotten harder…
5 Best Digital PR Practices in 2023
In their latest social media trend report, Ogilvy predicts that organic and earned marketing efforts…
Corporate Public Relations Best Practices
Keeping a positive company image can be a bumpy ride for some corporations, while others…
Shared Value and Corporate Public Relations
Climate change. Natural and man-made disasters. Political unrest. A global pandemic. Yet despite all that,…
Why is Advocacy the Future of Public Relations?
I have a very unlikely example for advocacy in Public Relations and digital marketing. It…
Public Relations in the Age of Participation
You’ve heard of the age of likes and shares, the age of memes, the age…
SEO and Digital PR: How Do They Work Together?
Businesses are continuously evolving, and so are the strategies used for promoting their products and…