Public relations (PR) is a fundamental strategy in brand development, as it enables businesses to…
How to Create an Integrated Marketing Plan for Your Business or Public Relations Agency
Having a concrete plan is pivotal in business. Brands must meticulously craft integrated marketing plans…
Best Integrated Marketing Communication Tools for Successful Campaigns
Successful campaigns are not just about having the right people for the job. You need…
Defining Your Target Audience: Why It’s Important for PR and Marketing Success
Successful marketing and PR hinges on one crucial aspect: a deep understanding of your audience. …
Digital PR For Business Impact
Even after decades of operation, businesses will always face a constant challenge: standing out amidst…
Marketing Communications in the Digital Age
Isn’t it amazing how, in the incredibly saturated digital landscape, some products and services still…
Personalized Marketing and AI: A Primer for Businesses
In an era where consumers are inundated with countless marketing messages daily, personalized marketing has…
Natural Calamities & The Importance of Media Coverage
Due to its location in the Pacific typhoon belt, the Philippines finds itself enduring the…
Women in STEM Matter
Science, Technology, Engineering, and Mathematics (STEM) has long been a bastion of innovation and progress.…
6 Eco-Friendly Products We Love
In 2023, our friends at Inquirer.net (INQ) and BusinessWorld (BW) Online published articles on the…