How Your Business Should Engage with Publicity

4 tips on how to get your brand seen and heard, the PR way

The digital world is a packed, noisy place. From small business startups to giant eCommerce brands, from home-based businesses to Fortune 500 companies, from bloggers to media companies, everyone is scrambling for attention. Only through having a strategic marketing strategy can you stand out from the competition and get noticed.

With technological advancements, anyone anywhere can build a business. Equipped only with a laptop or even a smartphone, an internet connection, and a solid business plan, one can build a global brand from the ground up. But with everyone fighting for a piece of the cake, the competition in gaining attention online has become tougher than ever.

So, how can you stand out in the sea of businesses? Should you invest money in paid advertisements? How can you expand your brand’s reach?

We’re sharing some of the tips you need to know so you can position your business favorably, get noticed, and grow your brand. Let’s jump right in.

1. Have a Clear Brand Message

One of the first mistakes businesses make is failing to focus on a clear brand message. Branding aims to create, share, and manage public perception of what the business is, what it does, and what it stands for. It is an ongoing process that seeks to position the business as an industry authority, boost its credibility, and set them apart from the competition. Ultimately it provides a competitive edge and propels earnings because of the positive image people have about the brand.

With over 3.9 billion active users in social media, you should be aware of how your brand is being perceived and presented. We used to be so creative about branding that sometimes we forget the basics. Your message should be clear; if not, your target audience will move to another brand that communicates exactly what your business is but expresses it in a way more digestible.

Keep your tagline consistent, own your unique brand origin story, have consistent brand imagery across all channels, and put the effort in ways that people can easily identify you. Having a clear brand message is a strategy for you to break through without adding more noise. 

2. Build a better website 

Gone are the days when a business could get by with minimal online presence. In today’s digital age, businesses need a blog and website to survive, let alone thrive. Your blog is the center of your brand’s online presence and the foundation of all your digital footprints. The unique benefit of websites is that it allows you to talk directly to your customers and clients so you can build relationships over time, rather than asking for a sale upfront.

 A well-designed website adds credibility to the business and strengthens the brand. Blogging statistics shows that:

·       Businesses that blog receives twice as much email traffic as businesses who don’t

·   Every month, roughly 409 million people view approximately 20 billion pages

·   Businesses who have blogs get 97% more links to their websites

Blogging is still relevant and rising in 2021. If done with the right strategies, your business can have the chance to rank up on search engines and increase visibility. To increase your probability of ranking, have valuable content supported with top keywords. Be intentional in your content production and don’t post just for the sake of having one. Make your brand more memorable through energizing your content with humor, relatability, informative and engaging content.

3. Invest in Paid Traffic

To grow and increase profit from your website, you must have consistent traffic. Traffic is the lifeblood of your website – without it, you have no web visitors, no leads, no income. Therefore you must put an effort to increase traffic because an increase in traffic is directly proportional to an increase in leads and sales.

Paid traffic enables businesses to get traffic within minutes. It gives you full control over whom you want to target for maximum exposure. Here are some of the paid traffic you can invest on:

·       Social Media Ads such as Facebook and Instagram Ads

·       Display Ads where you can place a text or an image on third-party websites

·       Sponsored Content on third-party sites paid for and distributed by advertisers

·       Paid Search like ads displayed by search engines like Google on their search engines

4. Develop Public Relations

People do business with brands they know and trust.

At its core, public relations are about building and managing relationships. For people to trust and buy from you, they must first see you as an authority. Digital PR boosts your exposure and credibility by connecting your brand to news sites, other blog sites, or even social media influencers.

Connecting with leading voices in your industry and high-profile names, people can confer the famous brand’s authority on you too. It gives an impression that you are also an industry leader because you are being associated with big fishes in your industry. 

Connecting with other entrepreneurs and influencers on your niche and getting featured in reliable websites used to be an uphill task. But with the help of an experienced PR agency, you can remove the burden of searching, connecting, and the tedious task of doing a solid online outreach. Investing in a reliable PR agency, you are allowing them to do the heavy lifting for you which saves you time thus you can focus on other activities that can expand your business.

Good relationships are the cornerstone of a positive brand image. It’s never too late nor too early to build relationships which are key factors to the growth of your business.    

And if you want to build that relationship and invest in a reliable PR agency, let’s talk. NGP-IMC specializes in  personalized IMC and Digital PR (ePR) campaigns specially crafted to meet brand goals, expand your footprint, spur audience action, and ultimately connect your story. Contact us today.