In this day and age of finding out your probable sickness through a quick google inquiry, or the ease of ditching a long taxi queue through booking a ride home with an app, the internet has definitely advanced our lives in many ways –more so, our businesses.
In 2017, nearly 100% of consumers check the internet before availing products and service. This tells us that even small business owners can have a more competitive market by having a strong online presence.
Establishing your basic social media accounts may seem to do the job but there is a more potent way to reach the general public –by creating a blog for your business.
Establishing Credibility and Trust
A prominent and creative voice in promulgating your knowledge about the nature of your business and its surrounding aspects will definitely increase the reputation and credibility of your business.
Blogging gives your audience a chance to understand the value of your products or services. This will immensely increase your reputation as a trusted source of information, ideas, and even inspiration in your own field of expertise; hence, building a brand that constitutes thought leadership.
The internet moves fast. New trends emerge every other day. How do you make sure that your business is “searcheable”?
Content is Everything
Your blog will be able to sustain your content for your social media as well.
Creating a blog not only increases brand awareness but it also constitutes relationships from driving engagement from your current or potential partners and customers. Original and interesting content, as well as developing good social signals, could generate traffic for your business.
‘Eat or be Eaten’
Blogging increases the likelihood of ranking up in the search engine results page.
With over 2 million blog posts that are published on the internet on a daily basis. There are various Search Engine Optimization (SEO) techniques that you need to employ to maximize traffic on your business.
If you want your content to be on top of the search engine results for higher chance of being clicked by people consulting about their queries on the web. Being absent from search engines lowers your chances of competing.
The SEO filters content on the web to show the best result for a certain query. You need to make sure that you are maximizing your market’s potential. Your blog should be able to do so.
Even if you are new to blogging, you may go through various training programs that gets you started with creating a blog and learning SEO techniques.
Also, did I mention blogging has a significantly lower cost?