Hack: Marketing Mistakes to Avoid
Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing…
4 Rules for Organic Engagement Growth on Social Media
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social…
How To Use Integrated Marketing Communications (IMC) Agencies To Stand Out
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated…
How to Deal with Negative Mentions on Your Social Media Page
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative…
How to Turn Social Media Page Likers to Brand Advocates
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates…
How to Create Engaging Content on Social Media
Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means…
3 Important Metrics for Website Development
Building up a website is just half the battle. You also have to measure if it is indeed doing well and if it is growing. After successfully setting up a website,…
How to Create Buyer Personas for Your Social Media Campaign
Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts.…
Why Your Business Needs a Blog
In this day and age of finding out your probable sickness through a quick google inquiry, or the ease of ditching a long taxi queue through booking a ride home with…
ARC YLC Bags Prestigious Asia Responsible Entrepreneurship Award
“ARC Young Leaders Camp, the annual flagship corporate social responsibility program of ARC Refreshments Corporation, emerged as a winner in the “Investment in People” category of the Asia Responsible Entrepreneurship Awards…