As is typical of emerging technologies, artificial intelligence or AI has been either raved or…
Can You Use AI for PR? When Used Right, Yes!
Using Generative AI for Media Monitoring, Outreach, and Crisis Simulation Photo by Immo Wegmann on…
AI in Action, PR in Command
Brands in the Philippines Need to Adopt Generative AI in their Content, Stat! When people…
4 Ways To Use AI For Powerful Ad Copy
And Why Good PR Still Makes the Message Matter AI is controversial, and has been…
Artificial Intelligence (AI) in Digital Marketing: From Buzzword to Business Asset
Artificial Intelligence (AI) is innovatively reshaping how businesses connect with consumers. In this era of…
AI for Digital Marketing Campaigns for Philippine Businesses
Artificial Intelligence (AI) is fast becoming the engine behind high-performing digital campaigns. In 2025, businesses…
Best PR Practices Brands Should Adapt in 2025
Public relations (PR) is an ever-evolving field. As the digital landscape transforms and consumer behaviors…
Email Marketing Strategies for Success
We’ll get right to the point: NGP-IMC offers email direct marketing (EDM) services for your…
Personalized Marketing and AI: A Primer for Businesses
In an era where consumers are inundated with countless marketing messages daily, personalized marketing has…
Top SEO Trends to Watch Out for in 2024 and Beyond
Forget staying ahead – 2024 SEO is about dominating search. Factors like rapidly evolving user…