When brands get into public relations, the first question that comes into their mind is…
Your Hype Builders: Public Relations in the Philippines
In 2021, videos and photos of the SM Mall of Asia Globe being stolen by…
Localizing PR for Impact
In 2017, Pepsi released a commercial featuring Kendall Jenner titled “Live for Now – Moments.” On paper,…
How PR Strengthens Brand Trust in the Philippines
As you read this article, think about your user behaviour when you scroll through social…
Public Relations is Your Marketing Strategy’s Missing Piece (PR 101)
You are doing marketing, but something still feels incomplete You are running ads, posting…
5 Searing Signs Your PR Strategy Needs A Refresh
Here’s the searing, painful truth: sometimes a businessman’s intuition doesn’t solve everything. If you consider…