Artificial Intelligence (AI) is innovatively reshaping how businesses connect with consumers. In this era of…
Why Thought Leadership Matters to Your 2025 Marketing and PR Campaigns
It’s a competitive digital landscape out there. How is your brand keeping up? There are…
Best Tips for a Newsworthy PR Campaign in the Philippines
Getting your brand’s message across in a newsworthy PR campaign can be hard, especially in…
Effective Community Management Strategies for Social Media
Customers are at the heart of every business. Needless to say, keeping them happy and…
What is a PR Stunt? A Guide for Businesses in the Philippines
As businesses move forward to a more digital landscape, traditional marketing isn’t enough to take…
What Is Earned Media in Public Relations? How Brands Can Leverage It for Business Success
Earned media is the gold standard in public relations. Simply put, a brand gains unpaid,…
What Is a Crisis Management Plan? A Complete Guide
Business is a huge game of taking risks and making strategic decisions. Setbacks and failures…
Understanding Paid Media in Public Relations: A Guide to Maximizing Impact
Today, paid media often serves as a strategic tool for amplifying a brand’s message and…
Understanding Owned Media in Public Relations: A Key to Business Success
In public relations, media can be divided into three primary categories: paid media, earned media,…
Who are the Top Influencers in Davao Today? (2025)
With the extreme popularity of social media platforms in the Philippines like TikTok, Instagram, and…