The Philippine Media Landscape Report 2025 offers a quick snapshot of the Philippine media situation…
Trust as Currency: The Ethics of Influencer Marketing
Creators were once simply sharing their personal favorites online. Next, they were shaping buying decisions…
The PR KPI Playbook: What to Measure and Why
Public relations has evolved faster in the last two years than in the decade before…
How Cross-Functional PR Teams Elevate Campaigns
Behind every campaign that feels smooth, timely, and well-executed, there’s usually a group of people…
The Truth About Negotiating with PH Influencers via an Agency
Working with influencers is key to amplifying so many types of brands. But in the…