A marketing person taking down notes.

Hack: Marketing Mistakes to Avoid

Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing that any company should avoid?   Mistake # 1: Insensitivity About Current Events   Banking on current events is one of the most effective […]

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Somebody making the most out of communications.

How To Use Integrated Marketing Communications (IMC) Agencies To Stand Out

Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated marketing communications agencies come in.   What is Integrated Marketing Communication?   At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy […]

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What Are You Made Of?

Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that you do. Take, for instance, the way you dress up. Personal style is a way of marketing yourself—through the clothes you wear, the scent […]

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Complete team of NGP Integrated Marketing Communications

All About Connecting Your Story

    Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right communications platform. Extrinsically, this requires expertise in employing media tools and platforms. Intrinsically, connecting your story is about having an in-depth understanding […]

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