Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated marketing communications agencies come in.
What is Integrated Marketing Communication?
At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy that aims to connect messages together for a more unified approach. It involves utilizing all of the promotional tools available whether it is traditional or digital.
One of the obvious advantages in using IMC for your business or brand is that you will be able to target a broader audience with a longer-lasting message. With the synergy of both traditional and digital tools, you can be sure that there is coherence with your brand’s story and message.
Why Use IMC For Your Business?
Everybody else is most likely using the same gimmick over and over again. Why would you want to do what your competitors are doing?
IMC allows you to think outside the box. Instead of doing the same thing over and over again, you can use IMC to make connections with your target audience. Long-lasting relationships with your customers trump short-lived trends.
Levels of Integration
If you want to utilize IMC to stand out, you should be familiar with the different levels of integration.
Internal – Everything starts inside. Your team should always be informed of new plans regarding new products and campaigns. This also helps generate ideas.
External – You can outsource your marketing and advertising campaigns to a public relations agency. They can create a campaign from scratch using their recommended strategies.
Vertical – The product and the campaign itself should fully support the corporate needs and policies.
Horizontal – Everyone in the marketing and business line should be well-coordinated with the campaign and the product.
IMC can do wonders for a brand or a product, but it should be executed gracefully.