Getting More Leads with Google Remarketing and Facebook Retargeting
Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own…
3 Best Practices for B2B Digital Marketing
Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your…
Go or No Go? Challenges in Digital Marketing for Businesses
During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase…
5 Steps to Making a Strong Content Marketing Strategy: A Guide
At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content…
4 Social Media Tools to Grow Your Followers
Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the…
Hack: Marketing Mistakes to Avoid
Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing…
4 Rules for Organic Engagement Growth on Social Media
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social media…
How To Use Integrated Marketing Communications Agencies To Stand Out
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated…
How to Deal with Negative Mentions on Your Social Media Page
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative…
How to Turn Social Media Page Likers to Brand Advocates
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates…
How to Create Engaging Content on Social Media
Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means…
3 Important Metrics for Website Development
Building up a website is just half the battle. You also have to measure if it is indeed doing well and if it is growing. After successfully setting up a website,…
How to Create Buyer Personas for Your Social Media Campaign
Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts.…
Why Your Business Needs a Blog
In this day and age of finding out your probable sickness through a quick google inquiry, or the ease of ditching a long taxi queue through booking a ride home with…
What Are You Made Of?
Many people think marketing is a skill or knowledge held by a select few. The truth is, marketing is core to each and every human being—it is expressed in everything that…
Rules of Attraction: How to Get the Beloved ‘Yes’
An agency pitching for a project or a new client is no different from the human ritual of courtship. Success is signified once you get that elusive “Yes!” to your proposal…
All About Connecting Your Story
Your brand has a trademark character. Communicating what your brand is all about takes getting into the heart of your story, before releasing information at the right time, using the right…