Remarketing is a relatively new form of online advertising that has proven to be effective. It is mostly used by the Google Display Network and Facebook, with each having their own platform with the same premise. What is Remarketing? As the name suggests, remarketing involves marketing to the same people who have already showed […]
Digital marketing for business to business is quite different since the target market varies. Instead of marketing to end consumers, you are convincing other businesses to buy or subscribe to your product. Why Do B2Bs Need Digital Marketing? Even if the target audience is different, B2Bs still need to market their service. Most […]
During the span of a digital campaign, a lot of factors arise such as the challenges that digital marketers face. At its core, digital marketing aims to convince anyone to purchase or subscribe to the product. Marketing can be used to sell ideas too. Digital Marketing: Go or No Go? Every brand tries to […]
At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content Marketing? Before going deeper into how you can successfully develop an effective content marketing strategy, we have to know what the term […]
Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the learning curve is longer. Using social media tools, you can make your management easier. These can also work even if you are just […]
Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing that any company should avoid? Mistake # 1: Insensitivity About Current Events Banking on current events is one of the most effective […]
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social media manager to take care of all your brand’s accounts, but you should be able to know the basics for organic social media growth. […]
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated marketing communications agencies come in. What is Integrated Marketing Communication? At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy […]
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative mentions. Dealing with negative mentions on social media pages can be a tricky. One wrong move, and the interaction can go viral or it […]
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates with a few simple tips. Getting people to like your page and your content is already half the battle. You still need to get […]