At the core of any successful public campaign is a strong content marketing strategy. How can you build one that will give you an edge over your competitors? What is Content Marketing? Before going deeper into how you can successfully develop an effective content marketing strategy, we have to know what the term […]
Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the learning curve is longer. Using social media tools, you can make your management easier. These can also work even if you are just […]
Marketing can be the solution that brings you more customers and better brand awareness, but it can also be a huge problem if done incorrectly. What are the mistakes in marketing that any company should avoid? Mistake # 1: Insensitivity About Current Events Banking on current events is one of the most effective […]
Social media engagement is an important factor for brands that want to gain more followers and extend their reach. However, it is no easy task. You can hire a social media manager to take care of all your brand’s accounts, but you should be able to know the basics for organic social media growth. […]
Most brands today just push for advertising and marketing gimmicks to promote their brand not knowing that they are missing a crucial component: connecting with their customers. This is where integrated marketing communications agencies come in. What is Integrated Marketing Communication? At its core, Integrated Marketing Communication (IMC) is a complex marketing strategy […]
Social media can be a double-edged sword. It can help a business grow their customer base, but it can also harm the image of the company in the event of negative mentions. Dealing with negative mentions on social media pages can be a tricky. One wrong move, and the interaction can go viral or it […]
Garnering thousands of followers on social media is not enough to get your business or product noticed. You can actually turn your likers or followers into your very own brand advocates with a few simple tips. Getting people to like your page and your content is already half the battle. You still need to get […]
Creating engaging content on social media can help ensure that followers will keep coming back to your page or profile. It can also lead to your content going viral, which means that you’ll probably get more followers altogether. Why is Engagement Important? Social media engagement creates more awareness for your brand. Posting regularly is not […]
Building up a website is just half the battle. You also have to measure if it is indeed doing well and if it is growing. After successfully setting up a website, it is now time to check the key performance indicators to see whether it is going in the right direction. There are just a […]
Buyer personas help make businesses target their marketing efforts more efficiently. It also helps give more high-quality leads that will end up in converted customers from your social media campaign efforts. Why Do You Need Buyer Personas for Social Media? One of the common mistakes that businesses or advertisers make is that they just throw […]